Fresh Squeezed



Fresh Squeezed Creativity by PALOCreativity and Strategy aren’t just buzzwords. They define our Lean Marketing culture – maximize production and minimize waste.

It’s not enough to produce something that gets put up on the fridge. Our team carefully considers the pros and cons of every tactic before it’s put into play, ensuring we deliver the best possible results for your investment. When we push the button on a plan, it will have the right talent with the right tools and the right platform to get you best possible end result.

Fresh Squeezed at PALO

Case Studies



These are either case studies, or a collection of the easiest racing board games ever. A winner every time!

5 Reasons We’re Thankful For Digital Marketing

Because tacos. Every Thanksgiving, we sit back, eat delicious food, watch some football, and reflect …

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Social Media Management (SMM): A Job for a Marketing Agency

This Looks Like a Job for an Agency! Smart marketers are constantly learning new …

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Search Engine Optimization (SEO): Too Important to Cut

So, you’ve had a search engine optimization plan in place for about a year …

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Haefke Brings a Decade of Digital Marketing Experience to #TeamPALO

Meet PALO’s Newest Hire – Nicole Haefke! As more businesses recognize the value in …

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PALO Helps YNG Airport’s New Flights Take Off!

Nothing breaks up the day-to-day like being on the ground floor of something really …

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Taste-makers Like DiRusso’s Trust PALO To Make Sites Sizzle

When we think of great taste and Youngstown, we think of DiRusso’s Real Italian …

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New Website Electrifies Leads for B&J Electric of Poland, Ohio

B&J Electric of Poland, Ohio came to PALO looking for a fresh new look …

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New Sunbelt Site Shines Above Competition

Sunbelt Transformer, one of the world’s largest providers for commercial and industrial electrical distribution …

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Resolution for 2016: Renew Your Social Media Strategy

Social Media Marketing: What’s New From Facebook? As we fire up our workstations for …

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SEO for Modern Business

What Can’t You Learn from a Puppet? Meet Mosie and Clive. They’re here to …

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Talmer Bank & Trust

Catch our regional, multi-platform campaign for Talmer in 2016 This year, we had the …

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Morris Financial

Morris Financial

PALO set to work rebranding Morris Financial in a way that would give this …

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The PALO Playbook



It might be a risky move, but we figure the only way to get you to understand PALO culture is to share our creative process. Whew … ok. Here we go.

We’re loud. We sing along with music, we do quasi-spot-on impressions of our favorite cartoon characters, and we’ve even come up with a few catch phrases of our own that we repeat ad nauseam. The brainstorming process begins and ends by pelting each other with foam dart guns, and we nurture those precious moments of marketing brilliance with coffee. Lots of coffee.

To some, this may seem distracting. To PALO, this is just the way we produce proven, effective work that builds your brand and gets your message out to the right people.

So, when the darts start flying, y’know … duck.

PALO Play Book