News & Press Releases:

PALO Creative Announces Staff Addition

July 24, 2006 (Boardman, OH.) – PALO Creative is pleased to announce that William Perez has joined its staff as Vice President of Marketing and Public Relations.  Perez will be responsible for the planning and management of key agency accounts as well assist in the strategic direction of the agency.  He will also handle the copy writing duties for select clientele.

Perez brings extensive marketing and communications expertise to the agency, having held key positions for regional and national advertising agencies as well as management positions in the corporate business world.“Will’s diverse background will be a huge asset to PALO,” says Rob Palowitz, Principal and CCO of PALO Creative.  “He has hands on experience in both management and execution in a wide variety of marketing disciplines, including strategic planning, creative development, and media planning, both from an agency and client side perspective.  We are extremely happy to have him on board to help with our growth.”

Perez previously worked as an account manager for Ketchum Communications in Pittsburgh, PA and Wyse Advertising in Cleveland, Ohio.  Recently, he served as Vice President of Account Services at Winner Advertising and Director of Corporate Communications for the B.J. Alan Company.

Perez obtained his BSBA in Business Administration from Youngstown State University.  He resides in Warren, Ohio with his wife and three children.
PALO Creative is a full-service marketing and design firm located in Boardman, Ohio.  Clients range from local and regional family-owned businesses to national, Fortune 500 companies. Review the recently upgraded interactive website with samples at palocreative.com.