Case Study:

New Sunbelt Site Shines Above Competition

Sunbelt Transformer, one of the world’s largest providers for commercial and industrial electrical distribution equipment, quickly outgrew its popular CMS solution and needed a site upgrade that was built with mobile in mind but equally tailored to their desktop-based audience, all while integrating the enterprise-level CMS they deserved. PALO’s design and development team answered on both fronts with a design that is deceptively simple to the end user and houses one of our strongest performing CMS solutions.

Just a handful of the solutions incorporated on SunbeltUSA.com include an animated branding and navigation that resize dynamically as the user scrolls, totally custom photography throughout the site that balance the wealth of data and tear sheets for industry professionals visiting the site, and a simple to understand way to contact Sunbelt’s many sales and fulfillment specialists across the country.

The site is fully responsive with many mobile-first features built in. It also includes all the bells and whistles like prominent social media drivers and a live-chat feature that put Sunbelt’s people front and center amidst their wide array of electrical and industrial solutions. Sunbelt has already seen an uptick in sales since recently launching the new site, and PALO has received high praise for the design and performance gains on the new SunbeltUSA.com.

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