NEWSROOM RELEASES

Strength in Partnerships Reigns True

PALO Creative and DRS Unify Their Marketing and Technology Expertise

June 8, 2009 (Leetonia, OH) – PALO Creative President, Rob Palowitz announced to the media today that DRS, LLC has invested into a formal partnership with their Boardman based advertising agency. While the partnership was finalized in April, PALO Creative has just recently moved to the technology complex at the World Trade Park in Leetonia, Ohio. The move will allow PALO Creative to take advantage of a new building, fiber optics, technology support and an untapped market with growing rural areas and access to Southwestern Pennsylvania and Northwestern West Virginia regions.

“I believe it is great timing to be involved with being part of this exciting opportunity with DRS whom we work very closely with, as well as, exposure to other businesses outside the Youngstown market”, states Rob Palowitz. “With the move, we gain technology support by the best in the region, as well as, a satellite office at DRS’s corporate headquarters on Belmont Avenue and three more team members. All these unified synergies will help the continuation initiative of interactive web development and marketing growth opportunities utilizing DRS’s technology expertise with our creative marketing strategies.”

PALO Creative will also be instating a more environmentally friendly office by going, “all digital” by year’s end with web based file sharing and office management applications. It will make the office more productive and sustainable by not printing as much paper. The new system procedures will also make it easier to track projects, time, proposals and orders for clients as well as employees alike.

“With the added business model of PALO Creative, we can round out our Managed Services Programs to include their marketing and interactive web solutions in affordable budgeted monthly contracts,” said Mike Meloy, DRS, President. “This makes it more appealing for our clients to engage in business with us. We can now take care of all of their technology needs from their infrastructure to web maintenance; quite powerful.”

About PALO Creative
PALO Creative is a full-service agency that provides a complete package of services to businesses in need of brand development, interactive design, marketing, public relations, media planning and buying, graphic design and product digital photography. Founded in 1999 by Rob Palowitz, PALO Creative started as a part-time freelance business, to a now thriving and successful modern day advertising agency. With a youthful spirit from the top down, PALO Creative has an edge for today’s marketing environment utilizing new web based advertising techniques that have changed the way that businesses reach new customers and supports existing.

They believe that a truly successful marketing package consists of great creative combined with media, consistent messages, effective public relations, and interactive technology working together to build your B.R.A.N.D.™ (Be Repetitive And Never Deviate) Their fully integrated approach to marketing allows their clients to consistently have their message portrayed the way they need it to be, making it more affordable and consistent to their brand standards. With only one agency controlling your message, it keeps continuity and a memorable experience for top of mind awareness across the multi-channel market of today’s economy.

Client support-driven commitment and dedication is evident in every job they undertake and their success is measured by the amount and diversity of clients they service.

About DRS
DRS, LLC has been locally owned and operated in the area for over 10 years and is based in Youngstown, OH. DRS, LLC is a leading information technology firm specializing in managed services, data center design and operations, VoIP, and help desk services. DRS has been recognized nationally from CRN Magazine and the Pittsburgh Business Times as a fastest growing technology firm based on employees and sales. They also employ a number of engineers on staff certified in many different practices that allow customers to augment their current IT staff as needed. DRS has over 200 years of experience in its executive and engineering staff and partners with the leading technology firms in the industry including Cisco, Microsoft, HP, EMC, and VMware. In addition, DRS’s expertise, resources and customer service has cultivated a loyal customer base over the years. DRS’s corporate offices are headquartered in Youngstown, OH and have offices in Pittsburgh and Akron.