Who We Are

Rob Palowitz
Let’s be honest. There are two types of marketing firms out there: The blind doers who always play it safe, and the creative visionaries who the doers wish they could be.

PALO has never been the agency that does “just enough.” While the other agencies stick to their routines to give you exactly what your competitors are doing, we break down the formula and redefine the established order for a creative direction that blows your competition away.

We’re the roller coaster to their teacups – while they spin you around endlessly in no sensible direction, we get you from Point A to Point B with the kind of adrenaline-infused marketing that thrills you and leaves you breathless.

As your agency, you get more than just our skills. You get idea-generators, thought-leaders, and the kind of marketing tacticians that are bred through years of experience. You get creative that inspires action, strategy that gets results, and 24/7 access to insight and expertise that gives you an edge over your competition. Make us your agency and see how in-depth we get immersing ourselves in your business.

That’s how we roll … thick or thin we’re there for you.

The Team



We’re the background people of the marketing agency – the artists, designers, videographers, social media marketing gurus, digital strategists, and writers who are easy to get along with and happy to work with you. Your personal workshop of marketing elves who are always thinking, always planning, always keeping an eye on the market .. and we’ll Always Be Cobbling.

Careers at PALO

President/CEO

What do you do all day?
I spend a better part of the day communicating with clients via email, phone and texting. It is such a daunting task to keep current with my inbox and vast of array of ways to get a hold of me. After that, I’m in meetings, I’m thinking, then working on strategy and proposals for new and existing clients. I constantly research and evaluate how we can be and do better here at PALO. I look outside this area to see how we measure up in comparison to larger agencies. I like to provide vision to the team to think outside the box with positive reinforcement. Think BIG and encourage my team to be experts with what they are responsible to provide in solutions to our clients.

How do you stay sane?
With all the fun things I like to do with my family and friends like golfing, fishing, hunting, gatherings and fussing around in my workshop, I immerse myself in the moment. I do have a little condition called, “FOMO.” It stands for, “Fear Of Missing Out” syndrome. I like to make sure I’m kept in the loop with people’s plans, just in case I want to partake! A little socializing and laughter go a long with managing stress and anxiety.

What inspires you?
Somewhat of a short answer, being a successful husband, dad, entrepreneur, businessman and solid human being is what inspires me. Providing a place where I can watch something grow and flourish while helping others is inspirational. I also take pride with being the best parent I can be guiding my kids into the right direction. Seeing how our influences and guidance can give them a solid foundation to grow into unbelievably well rounded individuals, that too, is inspiring to me.

Mad Skillz
1. Organizational/Operational – always following up and following through – awareness of as many things as possible – from client to employee and overall business
2. Positive thinking – creative thinking – strategically thinking with ambition to be better – all play in growing something that started as a dream
3. I can survive in any environment – inside or outside – with any type of individuals (At least I think I can!)
4. I love working the microphone, being in front of a crowd, in a radio station studio or being in front of the camera!

Partner

What do you do all day?
As much as I can in my 18 waking hours. I’m an Information Technology Consultant by day and busy mom and wife by night.

How do you stay sane?
John Mayer on replay. Daily Quotes for Inspiration. Walks in the woods behind my house. Crazy text conversations with my BF’s.

What inspires you?
My family. My husband’s drive and positive outlook on everything. My children…happy, healthy, thriving and so much fun.

Mad Skillz:
1. If OCD is a skill – I’m the maddest of them all
2. Organization
3. Social Media
4. Balancing work and home life

Vice President of Marketing

What do you do all day?
Plan, strategize, set timelines, recommend, direct, analyze, read, review, and conference call.

How do you stay sane?
Starbucks Peach Tranquility Tea, word games, road trips, and dance.

What inspires you?
Olivia, Elena, and volunteering for the American Cancer Society

Mad Skillz
1. Identifying the correct Parker yellow
2. Avoiding the potholes on the way into the office
3. Singing while driving
4. Making soup

Erik Carlson
Business Development Manager

What do you do all day?
Maintain a positive outlook. Stay focused and productive. Expand my knowledge of new things, ideas and concepts.

How do you stay sane?
Listen to music. Enjoyment of the outdoors and nature. Feeding the birds in my backyard.

What inspires you?
The underdog; people who are able to pick themselves off the ground, stand up to their fears and do what is right.

Mad Skillz
1. Staying resilient in a tough situation
2. Being resourceful and using what’s available
3. Ability to be flexible and nimble
4. Adaptable to new challenges

Account Director

What do you do all day?
I convey ideas and concepts between the agency and clients.

How do you stay sane?
Taking my dog for walks in Mill Creek Park.

What inspires you?
Individuals that don’t let barriers keep them from achieving their goals.

Mad Skillz
1. Listening
2. Making the complex seem simple
3. Cooking Italian food
4. Retaining useless trivia

Digital Media Director

What do you do all day?
Manage the digital media marketing process from quote to click.

How do you stay sane?
By accepting the fact that multi-tasking is humanly impossible, and then doing it anyway.

What inspires you?
Results

Mad Skillz
1. Communication
2. Continuous Improvement of Processes
3. Judo Throws
4. Moonwalking

Art Director

What do I do all day?
Design, or wishing I could get back to design.

How do you stay sane?
Headphones. Stepping away from my computer. Getting kisses from my Chocolate Lab and/or my wife. Having a cocktail or two. Stopping to look around because Ive had a cocktail or two. Did I mention headphones?

What inspires you?
People who are better than me at what I do… right before I eliminate them.

Mad Skillz
1. Adobe Creative Suite
2. Organization
3. Movie or TV quotes
4. Sarcasm

Senior Programmer

What do you do all day?
Programming for web applications, troubleshooting website issues and overall website setup and maintenance.

How do you stay sane?
I don’t.

What inspires you?
When a client is 100% satisfied with a project that I completed for them.

Mad Skillz
1. C# .NET programming.
2. Ability to create a website with custom programming from scratch.
3. Ability to fix just about anything.
4. Ability to identify actors by their voices.

Senior Designer

What do you do all day?
I make creative design with either print or web, lock down corporate identity.

How do you stay sane?
I love what I do so it’s not very hard. Also listen to lots of music jumping genres and eras.

What inspires you?
The thrill of a good design, satisfaction from the team and going above and beyond expectations.

Mad Skillz
Creative thinking, problem solving, Creative Clouding

Associate Designer

What do you do all day?
Print and website design

How do you stay sane?
A big cup of coffee, being outdoors and tending to my flowers, learning new recipes, and a good book.

What inspires you?
I get inspired by music, books, poetry, and by other artists and graphic designers.

Mad Skillz
1. Print Design
2. Web Design
3. Organization
4. Painting

Copywriter/Media Relations

What do you do all day?
Work directly with clients to draft creative copy for corporate messaging, website content, press releases, case studies, print pieces, video/radio scripts, and blogs/social media. Explain and re-explain how to properly use a hyphen.

How do you stay sane?
Spotify and a pair of headphones, video game trailers on YouTube, rain.simplynoise.com, pickup Nerf wars, and bourbon (not at work though).

What inspires you?
Visiting clients and seeing firsthand what they do, French press coffee.

Mad Skillz
1. Strong writing/editing skills
2. Years of journalism interviewing experience
3. Quoting “Star Wars” verbatim
4. Amateur beer snob

Marketing & Media Planner

What do you do all day?
Search engine optimization, media planning and buying, talk with clients, assist others where I can, stay awake, think of things to write in my bio.

How do you stay sane?
Wine, music, taking a step away from the computer for a few minutes, Netflix, biting my pens, tearing paper into little pieces, throwing Nerf darts, did I say wine?

What inspires you?
Seeing success in the campaigns that I manage, Fridays, that pink sauce you get at Sawa

Mad Skillz
1. Communication/Writing
2. Organization
3. Fantasy football genius
4. Modesty

Digital Media Coordinator

What do you do all day?
Social marketing to boost your online reputation by driving quality traffic, leads and sales to your sites. I manage ad campaigns, social media, search engine optimization, content and analytical reports. I love analyzing numbers, graphs and trends to formulize online strategies.

How do you stay sane?
I love to travel, hike, dance and write. Community involvement with Rotary. Being a regular at local restaurants.

What inspires you?
Meeting and talking with new clients to gain a full understanding of what they do and like. Challenging myself to new projects. Experiencing new places and things.

Mad Skillz:
1. Analyzing data to create strategic plans
2. Content marketing and SEO
3. Organizing
4. Identifying target customers

Digital Media Producer

What do you do all day?
Anything from filming commercials to creating digital ad strategies.

How do you stay sane?
Listening to music

What inspires you?
Art & Music

Mad Skillz
1. Motion Graphics
2. Animation
3. Video Editing
4. Google Analytics & Adwords

Office Manager

What do you do all day?
Make sure all things accounting are up to date.

How do you stay sane?
Day to day it’s easy… I’m new and loving the environment and the people I am working with! After work, I chill with “my boys” Bronx and Baxter (dogs), spend time with my son and lots of cooking.

What inspires you?
Watching my son achieve his goals and creating new brownie recipes!

Mad Skillz
1. Cooking (especially Mom’s Brisket)
2. Mothering (hopefully not the overbearing kind – just showing love)
3. Creating clutter (Don’t look at my desk!)
4. Finding the good in all situations

Life At PALO



Time at the office isn’t all play, but it isn’t all work. It’s some strange, cool, inspiring kind of living that’s a mish-mash of both, balancing effort and achievement with the diversions that keep our imaginations sharp. We are each other’s loudest fans, harshest critics, and biggest inspirations.

We’ve celebrated milestones professionally and personally, and motivated one another to continue moving forward … but we’re not above giving each other a little bit of grief when warranted. It can be relentless, but it’s for our own good!