People on TikTok Recording a Video

TikTok, the latest social media craze, is all about making short videos to highlight products, events, comedic skits, and more. Not only is TikTok used on a personal level, but it can also be used on a business level. There are several ways that businesses can use this platform to their advantage. To help you get started, we’re sharing five TikTok video ideas to apply to your content marketing strategy.

Showcase your products in everyday life.

It’s simple: your customers want to know how your products will solve their challenges. What better way to do this than to show your products in action? Instead of just explaining what your product is and how it works, consider shooting a video of someone using it in their daily routine. This not only builds credibility, but it can also lead your audience into the consideration stage where they can envision themselves using it too.   

Partner with influencers.

Influencer marketing is only becoming more prevalent, and consumers are beginning to trust word-of-mouth marketing over advertising directly from companies. Use this transition to your advantage by seeking relevant influencers as brand ambassadors to endorse your products and services. Not only will they be making videos on your behalf, but you’ll also get some valuable exposure out of the deal.  

Share industry-related tips.

Brand awareness isn’t only about promoting your products or services: YOU are a significant part of your brand. It could be beneficial to occasionally hop in front of the camera to share knowledge and experiences within your industry. Consumers pay attention to content that is valuable to them in some way, whether it entertains, educates or informs. Creating a short video that gives informative tips on a relevant subject is content that is valuable, savable and shareable.  

Show off your brand’s personality.

We live in a digital world where almost every aspect of life is shared. People don’t just want to consume content; they want to connect with it. By showing the real faces, people and personalities behind your business, you give your audience something more personal to connect with. Suddenly, your company becomes more than a name and logo: it becomes tangible and relatable.   

To do this, consider filming TikTok videos of employees having fun in the office, telling stories or sharing interesting facts, or even showcasing hidden talents. There are so many different ways to display your brand’s personality, so don’t be afraid to try out different ideas.  

Go behind-the-scenes.

Another way to showcase brand personality and authenticity is to take your audience behind-the-scenes. Take them along your creative process by showing how ideas take form or give them a tour of your workspace. By showing viewers how the magic happens, you provide them with an accurate view of your world.

Try something new.

The digital landscape is continuously evolving, so marketers, professionals and creators need to be on top of these rapid changes. TikTok isn’t going to be the right platform for every business, but it’s an important option to consider in your social media and content marketing efforts. Click here to help decide if TikTok is right for your business.