PALO BLOG
PALO BLOG
And if reading isn’t your thing, then check out the PALO BUZZ podcast.
PALO MARKETING BLOG
We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.
The Beginner’s Guide to Google Analytics
You’ve got a website. You’ve got digital marketing. And you've got data. But how do you accurately measure the performance of all your digital efforts? You’ll likely need a powerful tool to help you track essential website metrics, including visitors, conversions,...
The Right People in the Right Seats
When Rob returned from a weekend vacation to an empty office in March of 2020, we didn’t know the whirlwind that would take place over the next year. And with many businesses struggling to overcome the challenges of the pandemic, it makes us even more proud of what...
Are Display Ads Worth It? Here’s Everything You Need to Know
Let’s be honest: we’re probably all guilty of shopping for things we don’t need. We spend a lot of time browsing through the Internet, opposed to searching for a specific product we have in mind. In fact, we can probably all agree there are many instances when we're...
Digital Marketing Update: The Good (and not so good) News about the Apple iOS 14.5 Update
Apple's latest update is shaking the nation, and honestly, we're not that surprised. The tech giant is known to roll out frequent product updates and features, but this one's a little different – especially for digital marketers. We've compiled a list of the good (and...
Marketing Agency Update: We’ve Expanded Our Lineup to Continue Client Success
While 2020 was a challenging year for most, we battled through adversity and gained some momentum into the new year. With the addition of four new team members, PALO Creative has grown to keep pace with our rapidly increasing client demand. All four of our new team...
Google Analytics Guide: What is Direct Traffic & What Does it Mean for Your Website?
Whether you’re a business owner focused on growth, or a marketing professional expanding your knowledge, the more you know, the more you can accomplish. As your trusted source for all things digital marketing, PALO Creative is here to dive into the true meaning...
Spring Cleaning Tips: How to Refresh Your Website for Q2
Spring is in the air! And if you’re looking for some motivation, you’ve come to the right place. A new season brings new beginnings and an opportunity to press the restart button. But spring cleaning goes beyond tidying up your home or workspace. The seasonal...
Look Alive: 5 Tips for Game-Winning Video Call Etiquette
Communication. It's such a pivotal component to any successful team. And the ways we communicate are constantly evolving. Over the past year, we've had to transition to virtual interactions, and by the looks of it, they are here to stay. Google Hangouts. Zoom. Webex....
A Beginner’s Guide to TikTok: 5 Video Ideas for Your Business
TikTok, the latest social media craze, is all about making short videos to highlight products, events, comedic skits, and more. Not only is TikTok used on a personal level, but it can also be used on a business level. There are several ways that businesses can use...
Ready for a Fresh Start? Get Started with 3 New Year’s Marketing Resolutions
Through the trials and tribulations of 2020, it’s safe to say we're ready to say farewell and prepare for a fresh start. As we pick up the pieces and collect our thoughts for the New Year, we realize that marketing and business have changed tremendously, and adapting...
Can We Help You?
Of course we can! Let’s talk marketing and your goals of where you want to go. The best part is, we provide insights and give suggestions to improve your marketing free of charge with no strings attached.