PALO BLOG
PALO BLOG
And if reading isn’t your thing, then check out the PALO BUZZ podcast.
PALO MARKETING BLOG
We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.
Google Analytics Guide: What is Direct Traffic & What Does it Mean for Your Website?
Whether you’re a business owner focused on growth, or a marketing professional expanding your knowledge, the more you know, the more you can accomplish. As your trusted source for all things digital marketing, PALO Creative is here to dive into the true meaning...
Spring Cleaning Tips: How to Refresh Your Website for Q2
Spring is in the air! And if you’re looking for some motivation, you’ve come to the right place. A new season brings new beginnings and an opportunity to press the restart button. But spring cleaning goes beyond tidying up your home or workspace. The seasonal...
Look Alive: 5 Tips for Game-Winning Video Call Etiquette
Communication. It's such a pivotal component to any successful team. And the ways we communicate are constantly evolving. Over the past year, we've had to transition to virtual interactions, and by the looks of it, they are here to stay. Google Hangouts. Zoom. Webex....
A Beginner’s Guide to TikTok: 5 Video Ideas for Your Business
TikTok, the latest social media craze, is all about making short videos to highlight products, events, comedic skits, and more. Not only is TikTok used on a personal level, but it can also be used on a business level. There are several ways that businesses can use...
Ready for a Fresh Start? Get Started with 3 New Year’s Marketing Resolutions
Through the trials and tribulations of 2020, it’s safe to say we're ready to say farewell and prepare for a fresh start. As we pick up the pieces and collect our thoughts for the New Year, we realize that marketing and business have changed tremendously, and adapting...
Goal Setting in 2021: How to Define Your First Quarter Marketing Goals
A big part of setting goals for your business is getting a grasp of what the future of your company might look like. But it’s not going to be that easy in 2021. In fact, it has never been more difficult to predict the future than right now, as the outlook on business...
Animated VS Static Ads: Which is Better?
We all know it: digital media marketing has become one of the most efficient ways to achieve one-on-one interaction by today’s marketers. Brands are scrambling to grab anyone and everyone’s attention to build brand awareness and achieve more sales. With many...
Buyer Personas: How to Create Them for Your Business
As marketers, we eat, sleep and breathe tactics to identify and attract the “perfect” customer for our clients. That ideal individual is someone who will seek your service each and every time, knowing they’ll get exactly what they need with no strings attached. But,...
Instagram Reels: A Beginner’s Guide
We have all been hearing about the craziness surrounding the popular app, TikTok, in the news. Will TikTok be banned in the U.S.? Will Microsoft save the day and acquire the video-sharing social networking service? There are so many unanswered questions about the...
HubSpot’s New CMS Hub – 5 Things You Need to Know by Rob Palowitz
When it comes to website management, HubSpot understands the frustration marketers and developers face, as well as the struggle it permeates with clientele and their marketing journey. The solution? HubSpot unveiled a new and improved content management system (CMS)...
Can We Help You?
Of course we can! Let’s talk marketing and your goals of where you want to go. The best part is, we provide insights and give suggestions to improve your marketing free of charge with no strings attached.