PALO BLOG
PALO BLOG
And if reading isn’t your thing, then check out the PALO BUZZ podcast.
PALO MARKETING BLOG
We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.
Should My Business Be On TikTok?
Dads and their peculiar behavior. Why do they seem to shake things before snacking on, case in point: almonds? You thought it was only your dad? Thanks to TikTok, we’re finding out dads everywhere are performing this ritual regularly. Just like that, we’ve cracked the...
Your Customers Want Brand Authenticity More than Ever: Here’s Why
“There is no loyalty without emotion. There is no loyalty without connection.” – Scott McCain As society begins to adapt to a new normal, companies of all sizes have begun to pivot their strategies and adopt new ways of doing business. This includes adjusting...
Living the Quarantine Life: 6 Ways to Make Working from Home Actually Work
Our edition of ‘The Roaring Twenties’ wasn’t anything we expected, with quarantine, social distancing, and “flattening the curve” becoming the most important words and phrases in our vocabulary. Humans are creatures of habit and so this ‘new normal’ of being away from...
Touchdown! The Biggest and Boldest Big Game Ads that Caught Our Attention in 2020
It’s the Mondayest Monday of the year – the day after “The Big Game.” More than 17 million people will call in sick to the boss today with a sudden case of Super Sick Monday. (Has anyone seen Steve?) For those brave souls who made it into the office, your calendar is...
New Year. New Team Members. New Website.
In 2019, PALO Creative reached new heights in helping more businesses achieve their marketing goals. We’re beyond thankful to have the opportunity to work with so many wonderful organizations, providing value to their marketing efforts through data-driven solutions....
4 Things You Need to Know Before Downloading Free Stock Photos
For marketers, graphic designers, and social media strategists, using high-quality imagery is essential to capture the attention of your audience. With hundreds of stock photo services available, finding the right image no longer comes with the hassle of having to use...
Your Gameplan for Growth: 3 Things to Remember With Content Marketing
It’s no secret traditional marketing, while still relevant and a good technique to have in your arsenal, just isn’t enough anymore. The world has evolved and having digital as a part of your business marketing strategy is essential to connecting with your target...
Your Gameplan for Growth: Inbound Marketing Methodology
Marketing is evolving and at a fast pace. The tactics you came to rely on yesterday to get in front of your customers, may not be enough today. Cold calls, direct mail, billboards, TV and radio advertisements – are all essential to promoting your business. However,...
3 Ways to Grow Engagement with Instagram Stories
Instagram stories are giving businesses a fresh and creative way to engage and personally connect with audiences. With over 500 million users every day, businesses can't afford to ignore the opportunity of capturing direct attention and feedback from followers....
Your Gameplan for Growth: Lead Generation 101
A business without marketing is like a car without gas. Without the right strategy, plan and tactics in place, an organization can fall short in capturing potential customers. So, how can marketers attract the right people at the right time? It starts with a...
Can We Help You?
Of course we can! Let’s talk marketing and your goals of where you want to go. The best part is, we provide insights and give suggestions to improve your marketing free of charge with no strings attached.