PALO BLOG
PALO BLOG
And if reading isn’t your thing, then check out the PALO BUZZ podcast.
PALO MARKETING BLOG
We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.
3 Ways to Grow Engagement with Instagram Stories
Instagram stories are giving businesses a fresh and creative way to engage and personally connect with audiences. With over 500 million users every day, businesses can't afford to ignore the opportunity of capturing direct attention and feedback from followers....
Your Gameplan for Growth: Lead Generation 101
A business without marketing is like a car without gas. Without the right strategy, plan and tactics in place, an organization can fall short in capturing potential customers. So, how can marketers attract the right people at the right time? It starts with a...
The End of an Era (sort of): What You Need to Know About the Google+ Shutdown
And just like that, Google+ is now a memory (June 28, 2011 – April 2, 2019). The social media network was the brainchild of Google execs who, despite past failed attempts, believed this time things would be different. However, those hopes never came to...
Authenticity, Emotions & Branding – Oh my!
Let’s kick this week’s freshly squeezed off with some hard facts: People want the truth People feel People are significantly influenced by emotions What do these three things have in common? They strongly indicate marketers have the important job of influencing...
The Exploding Nike Shoe Felt Around the World
Okay everyone, let’s take a collective breath now. The dust has somewhat settled since ShoeGate (Do you ever notice how every scandal has “gate” in it?) went down a week ago. The ramifications? Well, Nike’s stock was down 1.32% as of last Thursday evening,...
4 Totally Super Weird, but Pretty Sweet Valentine’s Day Freebies
While we reminisce about candy grams and heart-shaped pizza slices from middle school, Valentine's Day is big business, regardless of your conspiracy theory that it’s a made-up holiday crafted by the fine folks over at Hallmark. Valentine’s Day by the Numbers...
Big Game Commercials You’re Going to be Talking About Today
Let’s be honest here, unless you live in Boston or Los Angeles, there’s not much at stake in this year’s Super…we mean, the big game! Heck, the losing city gets a great consolation prize with free Uber rides. For the rest of us, it’s an excuse to overindulge in...
6 Motivational Quotes to Inspire Growth in 2019
Ahhh January. The month of new aspirations, fresh beginnings and a slight urgency to start the year out even better than before. For marketers, January provides the opportunity to explore new perspectives and strategy enhancements, and most importantly, it’s a...
Why Online Reputation Management Matters and How You Can Improve It
In today’s fast-paced digital world, interacting online is as important as ever when trying to reach not only your current customers, but potential ones as well. People are constantly leaving reviews on social platforms, such as Facebook, and review...
How Do I Rank Higher on Google? Know these SEO Terms
Search Engine Optimization (SEO) – there’s this perception that it’s complex, way too technical and downright frightening. We’re here to tell you, yes, learning SEO can be overwhelming at first as there’s a lot to wrap your head around, but understanding the core...
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