Through the trials and tribulations of 2020, it’s safe to say we're ready to say farewell and prepare for a fresh start. As we pick up the pieces and collect our thoughts for the New Year, we realize that marketing and business have changed tremendously, and adapting...
PALO BLOG

PALO BLOG





And if reading isn’t your thing, then check out the PALO BUZZ podcast.
PALO MARKETING BLOG
We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.
Goal Setting in 2021: How to Define Your First Quarter Marketing Goals
A big part of setting goals for your business is getting a grasp of what the future of your company might look like. But it’s not going to be that easy in 2021. In fact, it has never been more difficult to predict the future than right now, as the outlook on business...
Animated VS Static Ads: Which is Better?
We all know it: digital media marketing has become one of the most efficient ways to achieve one-on-one interaction by today’s marketers. Brands are scrambling to grab anyone and everyone’s attention to build brand awareness and achieve more sales. With many...
Empathy in Business: 5 Ways to Make Meaningful Connections With Customers
How’s your audience feeling nowadays? As a business, you always want to know as much as you can about your customer base – their needs, behaviors and how they feel emotionally. With everything that’s been going on this year, having empathy is more important than any...
Should My Business Be On TikTok?
Dads and their peculiar behavior. Why do they seem to shake things before snacking on, case in point: almonds? You thought it was only your dad? Thanks to TikTok, we’re finding out dads everywhere are performing this ritual regularly. Just like that, we’ve cracked the...
Your Customers Want Brand Authenticity More than Ever: Here’s Why
“There is no loyalty without emotion. There is no loyalty without connection.” – Scott McCain As society begins to adapt to a new normal, companies of all sizes have begun to pivot their strategies and adopt new ways of doing business. This includes adjusting...
Touchdown! The Biggest and Boldest Big Game Ads that Caught Our Attention in 2020
It’s the Mondayest Monday of the year – the day after “The Big Game.” More than 17 million people will call in sick to the boss today with a sudden case of Super Sick Monday. (Has anyone seen Steve?) For those brave souls who made it into the office, your calendar is...
New Year. New Team Members. New Website.
In 2019, PALO Creative reached new heights in helping more businesses achieve their marketing goals. We’re beyond thankful to have the opportunity to work with so many wonderful organizations, providing value to their marketing efforts through data-driven solutions....
4 Things You Need to Know Before Downloading Free Stock Photos
For marketers, graphic designers, and social media strategists, using high-quality imagery is essential to capture the attention of your audience. With hundreds of stock photo services available, finding the right image no longer comes with the hassle of having to use...
Your Gameplan for Growth: 3 Things to Remember With Content Marketing
It’s no secret traditional marketing, while still relevant and a good technique to have in your arsenal, just isn’t enough anymore. The world has evolved and having digital as a part of your business marketing strategy is essential to connecting with your target...
Can We Help You?
Of course we can! Let’s talk marketing and your goals of where you want to go. The best part is, we provide insights and give suggestions to improve your marketing free of charge with no strings attached.