Fresh Squeezed News

   

The End of an Era (sort of): What You Need to Know About the Google+ Shutdown

 

And just like that, Google+ is now a memory (June 28, 2011 – April 2, 2019). The social media network was the brainchild of Google execs who, despite past failed attempts, believed this time things would be different.  However, those hopes never came to fruition. So, why didn’t Google+ catch fire?

It’s not you, it’s me. We’ve all heard the line coined by our friend, George Costanza.  With Google+, the blame falls solely on the hands of Google, especially after a software glitch had exposed 500,000 users’ data for nearly three years. But let’s not get ahead of ourselves here, as we should start from the beginning.

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Authenticity, Emotions & Branding – Oh my!

By Stephanie Marsico, Marketing Associate


Let’s kick this week’s freshly squeezed off with some hard facts:

What do these three things have in common? They strongly indicate marketers have the important job of influencing decisions by tapping into emotions. A person’s ability to perceive, interpret and react based on emotion is enough to tell us the authentic content needs to be present in order to influence purchasing decisions and build brand loyalty. Authenticity is especially vital in today’s digital marketing landscape, and it’s only going to become more crucial as Generation Z enters the workforce and accounts for more consumer spending.

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The Exploding Nike Shoe Felt Around the World

Nike Just Blew It

Okay everyone, let’s take a collective breath now. The dust has somewhat settled since ShoeGate (Do you ever notice how every scandal has “gate” in it?) went down a week ago. The ramifications? Well, Nike’s stock was down 1.32% as of last Thursday evening, costing the sporting apparel company $1.1 billion in stock value.

We’re no Jordan Belfort (How hard is it to sell a pen anyway?), but it doesn’t take an experienced Wall Street broker to know losing a billion dollars isn’t good for a business’ portfolio (Is that what it’s even called?) and we may have a slight inkling as to why. Let’s return to the scene of the crime.

“His shoe broke.”

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4 Totally Super Weird, but Pretty Sweet Valentine’s Day Freebies

Hands Holding a Heart

 

While we reminisce about candy grams and heart-shaped pizza slices from middle school, Valentine’s Day is big business, regardless of your conspiracy theory that it’s a made-up holiday crafted by the fine folks over at Hallmark.

Valentine’s Day by the Numbers

Americans sure love Valentine’s Day. This is how much we’re expected to spend this holiday.

$1.8 billion on candy

$2 billion on flowers

$4.7 billion on jewelry

On average, we’ll spend $161.96 (let’s round it up to $162) to dazzle their loved ones. That’s up almost 20 bucks from just a year ago. There’s a lot of competition out there to get your business. And so, some are taking a sweet, perhaps sour approach to Valentine’s Day. Who? What? Hop on, we’re diving into the not so typical. Brace yourself!

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Big Game Commercials You’re Going to be Talking About Today

Family Watching TV With Excitement

Let’s be honest here, unless you live in Boston or Los Angeles, there’s not much at stake in this year’s Super…we mean, the big game! Heck, the losing city gets a great consolation prize with free Uber rides. For the rest of us, it’s an excuse to overindulge in chicken wings, chips and guac, pizza and plenty of adult beverages (maybe it’s time for Super Saturday), which makes for an interesting Monday in the office. Since we don’t have a horse in the race, we get to focus our attention on the best part; the commercials!

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6 Motivational Quotes to Inspire Growth in 2019

PALO Creative Branded Laptop

 

Ahhh January. The month of new aspirations, fresh beginnings and a slight urgency to start the year out even better than before. For marketers, January provides the opportunity to explore new perspectives and strategy enhancements, and most importantly, it’s a time to set the tone for success and growth in 2019. To help you start out on the right foot, we’re giving you some of our favorite quotes that are sure to inspire growth in the year ahead.

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Why Online Reputation Management Matters and How You Can Improve It

PALO Employee On Laptop

In today’s fast-paced digital world, interacting online is as important as ever when trying to reach not only your current customers, but potential ones as well. 

People are constantly leaving reviews on social platforms, such as Facebook, and review websites including Google, Yelp and TripAdvisor to name a few. There are even those who will write about their experience with your business on their own blog! 

Hopefully, most of your customers have had great experiences with your business and leave reviews that reflect just that. Unfortunately, even the best businesses encounter unsatisfied customers, and someone is likely to eventually leave a negative review. 

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How Do I Rank Higher on Google? Know these SEO Terms

Business SEO Reports And Papers

Search Engine Optimization (SEO) – there’s this perception that it’s complex, way too technical and downright frightening. We’re here to tell you, yes, learning SEO can be overwhelming at first as there’s a lot to wrap your head around, but understanding the core fundamentals and building blocks is actually pretty straightforward. And as a marketer, becoming proficient in SEO is definitely achievable.

Before learning slick tricks and tactics, you need to know the basics of SEO. The goal is to optimize your website so it ranks higher in searches relevant to your industry. Plus, it’s your chance to access the largest source of free customers on the web (aka Google). And that’s where we come in! PALO Creative is here to share with you the most essential SEO terms to making your site the most powerful marketing tool it can be.

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Marketing Checklist: 5 Things You Need to Do Before 2019

PALO Employees Reviewing Report

 

The PALO Creative office is looking festive nowadays with wreaths, garland and no holiday decoration is complete without lights (Thanks Linda!). Sure, we’re in the holly jolly spirit, but we can’t help but think about 2019. That’s because now’s actually the best time to review all of the data you’ve covered over the past year and start planning a fresh marketing strategy for the new year. 2019 brings new aspirations, new ideas and new goals for your business. Taking a fresh approach with your business strategy can be of great benefit and ensure your reputation is even more trusted in the eyes of consumers.

In addition to planning new and improved marketing tactics for 2019, there are a few steps that involve analyzing, planning and strategizing, of course. So, where do you begin? We’re glad you asked. At PALO, we’ve taken the guesswork out of strategizing with our end-of-year checklist that’s sure to deliver success in the new year.

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4 Essential Holiday Marketing Tactics for Social Media

Holiday Marketing Tactics Fall Graphic

 

It’s beginning to look a lot like…wow, it’s already that time of year? Before a mild panic sets in with getting decorations and shopping, you should know nowadays it’s super easy to get the things you need. More and more shoppers are turning to digital platforms, and the influence of social media on purchasing behavior can’t be ignored. By using social media as a tool this holiday season, you can be sure your brand gets the holly jolly experience. Start with these social media tips and suggestions to jump start your holiday marketing:

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Is Zombie Brand Haunting You? Quick Tips to Raise Your Brand from the (Near) Dead

Halloween Zombie Brand Graphic

 

The risk of brands turning into zombies is very real. Brands have an infinite amount of challenges to deal with nowadays. Tried and tested tricks to stay alive just aren’t enough to stand out from the crowd. Perhaps you have a case of zombie brand. But don’t worry; you’ve come to the right place. We have quick and easy tips to bring your marketing back to life.

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