Fresh Squeezed News

   

‘Your Ad Here’ NBA Takes a Shot with Creative Advertising

 

Ahhh…the end of fall. Leaves have vanished from trees and lawns, the holidays are approaching, and both the drive to and from work consist of complete and utter darkness. That can only mean one thing – basketball season.

If you’re from northeast Ohio, this is likely your favorite time of the year. Not because you enjoy scraping ice and snow off your car, or having to make small talk with great uncle Tony at Thanksgiving.

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This Just In…Facebook Business Page Posts Could be on Their Way Out

…Of users’ organic feeds, that is

Reports have been circulating on social media that Facebook is completely separating business page posts from the friends posts feed. While I have noticed a marked reduction of page posts in my feed, some are still coming through, and others I have spoken to are also still seeing page posts as they normally would.  

Rand Fishkin, the founder of MOZ and digital marketing authority tweeted this on October 19:

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Fender Riffstation Strikes Content Marketing Chord

What Can We Learn from Fender’s Content Marketing Strategy?

riffstationFor companies that make and sell something that’s nearly as old as our society, it can be difficult to keep up with today’s complex marketing landscape. The real giants are always looking for new ways to get out front and lead the way with innovative ideas.

When you think of Fender, Mobile Learning (or mLearning) might not be the first thing that pops into your mind. However, the 71-year-old musical instrument company moved into mLearning tools in a big way when it purchased Riffstation in 2015.

Fender is known best for its solid-body electric guitars, like the Stratocaster and Telecaster, made famous by such guitar icons as Jimi Hendrix, Stevie Ray Vaughan, and Keith Richards. So, purchasing the Guitar Hero-style Mobile Learning tool makes sense. However, the innovative approach that the company took with utilizing the content is something all businesses can learn from. Continue reading

Mobile-First for E-Commerce Trumps Mobile-Friendly for 2018

Have an E-Commerce Website? Mobile-Friendly May Not Be Enough.

mobile-first e-commerce

Mobile internet usage surpassed desktop usage for the first time in October 2016.
And it’s been surging forward ever since.

Last November, StatCounter reported that mobile devices made up 51.3% of global internet usage in October 2016, while desktop made up 48.7%. In August 2017, HostingFacts.com reported that mobile traffic now makes up 52.21% of internet traffic.

While desktop usage still outpaces mobile in the United States – 58% over 42%, respectively (StatCounter) – there is no mistaking the trend toward mobile devices becoming the preferred method of surfing the web.

That said, we’ve seen a powerful shift toward mobile-first in website development.

That’s not to say mobile-friendly isn’t still relevant. It’s been a big part of website development for the last decade, and there are still plenty of companies out there who are still running sites that seem shoe-horned into a mobile device. However, over the next few years, it is imperative that companies really think about a mobile-first upgrade for 2018. Continue reading

Digital Advertising Terms You Should Know, Part I

Communicate with Your Marketing Team Without Getting Lost in Translation

digital advertising terms

How many digital advertising terms do you know? Like any industry, marketing has its terms and jargon that can leave the layman feeling confused and disinterested. It happens to the best of us. When you’re trying to wrap your mind around something as complex as digital marketing can be, the last thing you need is a jargon-heavy description to lose you completely.

When we meet with a client, we do our best to ad-splain some of the more common digital advertising terms, but having a glossary comes in handy. After all, you wouldn’t visit a foreign country without understanding some of the key phrases, right?

Here’s a very comprehensive list of digital advertising terms that will help anyone get on the same wavelength as marketing geeks like us. Continue reading

PALO Creative Eyes Growth in Chicago/Midwest Market

Hires Erik Carlson to Lead Business Development in the Chicago and Midwest Region

(YOUNGSTOWN, Ohio) – A strong reputation can span miles, and PALO Creative is leveraging the reputation it’s built for 18 years regionally to make a splash in the Chicago, Ill./Midwest market.

In recent months, PALO’s president and CEO, Rob Palowitz, has made several personal trips to the Chicago area. After developing a network of professional contacts in the city, as well as surrounding areas, he’s seen opportunities where his Youngstown-based agency can make an impact. Continue reading

Instagram Stories and Snap Map Marketing Tactics

Using Instagram Stories Ads, Location and Hashtag Stories, and Snap Map to Engage Your Audience

Social Media is constantly evolving and shaping itself, which means social media marketing tactics are also changing all the time. This year, Instagram and Snapchat rolled out some new features that give businesses and organizations a few more assets in their toolbox to engage their audiences and promote their brands. Continue reading