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Rob Talks Super Bowl Ads on 21-WFMJ

Which Super Bowl Commercial was Your Favorite?

WFMJtoday

From singing Super Bowl babies to ‘puppymonkeybaby’, last night’s Super Bowl commercials gave us plenty to talk about. Check out Rob’s take on what hit and what missed on Monday’s WFMJ Today morning show!

Watch Part 1 & Part 2

Resolution for 2016: Renew Your Social Media Strategy

Social Media Marketing: What’s New From Facebook?

facebookAs we fire up our workstations for the first week of 2016, we’re seeing plenty of reports of changes coming down the pike to everybody’s favorite social media platform – Facebook. With that in mind, we’re recommending that business owners set a marketing resolution to start the year off with a renewed social strategy.

Facebook is currently testing two new features that are sure to change the way social marketers approach their game plans. The first is a mobile-only function that will allow users to view multiple, topic-based feeds in lieu of the singular News Feed… Continue reading

Disruptive Marketing: Dominate the Dialogue

If you must react – disrupt

Disruptive marketing generates urgency for a particular product or service, and it hits you when you least suspect it. It uses methods that aren’t tried and true to demand your attention and convince you that you need something…even when you don’t know it.

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SEO for Modern Business

What Can’t You Learn from a Puppet?

Meet Mosie and Clive. They’re here to teach you all about Search Engine Optimization, or SEO. Can you dig it? Click the image and groove to the wisdom of what SEO can do for your modern business! Don’t be a square – subscribe to PALO’s channel!

Talmer Bank & Trust

Catch our regional, multi-platform campaign for Talmer in 2016

This year, we had the pleasure of working with Talmer Bank and Trust in promoting incentives for customers who opened a new certificate of deposit (CD) with the bank.

This was truly a regional effort. So, we rolled up our sleeves, flexed our marketing muscles, and launched a massive creative campaign, complete with radio spots, print ads, a comprehensive social media strategy, and in-store marketing materials for 83 locations in five states.

College and professional football had just gotten into the swing of things, so we leaned on the midwest’s love of football to connect with our audience in those market areas. Encouraging customers to follow their “Championship Dreams,” our material drew from the increased excitement of the start of the football season.

We had done work with financial institutions in the past, so this gave our team an opportunity to apply our knowledge on a regional scale. We’re pleased to say that the campaign was a success and we continue to work with Talmer Bank. In fact, we’ll be rolling out a brand new campaign in the first quarter of 2016, so stay tuned!

Centricity

Centricity works to help make manufacturing processes more efficient and modern; a goal that is evident with the company’s EZ Indexers, which work directly with PLC and PC control systems. The technology is more advanced when compared to traditional mechanical indexers, so that’s exactly what we did with a series of funny ads that equate mechanical indexers to using other types of outdated technology. Couple that with a brand new, easy to navigate website, and Centricity’s web presence is as modern as its products.

E-commerce Agility Through the Cloud

With e-commerce solutions like Shopify, Magento, and Bigcommerce continuing to grow in popularity, solution providers are rolling out new products to help clients streamline their online shopping initiatives…and with good reason. Continue reading

Catch a Ride on the Digital Marketing Train

Back in the late 1990s, I used to tell website clients that if they place ads on their homepage it would drive people away. Internet users did not like ads and we web programmers often looked upon them with great disdain. Many still do.

But, in today’s world of smartphones, webpages available everywhere all the time, and the Internet has grown into one of the largest advertising platforms in history. For many businesses, it presents a great opportunity to get into a space that many of their competitors have not yet explored.

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