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Marketing Checklist: 5 Things You Need to Do Before 2019

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PALO Employees Reviewing Report

 

The PALO Creative office is looking festive nowadays with wreaths, garland and no holiday decoration is complete without lights (Thanks Linda!). Sure, we’re in the holly jolly spirit, but we can’t help but think about 2019. That’s because now’s actually the best time to review all of the data you’ve covered over the past year and start planning a fresh marketing strategy for the new year. 2019 brings new aspirations, new ideas and new goals for your business. Taking a fresh approach with your business strategy can be of great benefit and ensure your reputation is even more trusted in the eyes of consumers.

In addition to planning new and improved marketing tactics for 2019, there are a few steps that involve analyzing, planning and strategizing, of course. So, where do you begin? We’re glad you asked. At PALO, we’ve taken the guesswork out of strategizing with our end-of-year checklist that’s sure to deliver success in the new year.

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Educate Your Audience! Why Your Business Needs to Be Blogging

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So, when you hear the word “blogging,” what comes to mind?

Anyone? Bueller…Bueller (80’s movie reference you can look at in a blog)

Chances are, you’ve read a blog. Heck, you’re reading one now! The two most popular types of blogs that come to mind are food and travel related. That awesome recipe to make chicken buffalo dip; a blog. A trip exploring the hidden treasures of Paris; yep, you guessed it, a blog.

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Instagram Stories and Snap Map Marketing Tactics

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Using Instagram Stories Ads, Location and Hashtag Stories, and Snap Map to Engage Your Audience

Social Media is constantly evolving and shaping itself, which means social media marketing tactics are also changing all the time. This year, Instagram and Snapchat rolled out some new features that give businesses and organizations a few more assets in their toolbox to engage their audiences and promote their brands. Continue reading →

Social Media Management: Watch What You Post

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Social media management is one of the most beneficial tools in a company’s marketing strategy

Social media is a great way to promote your company’s culture and raise product/service awareness while driving potential customers to your website. It adds another layer to your customer service game plan and helps you target your customers with paid advertisements.

However, as beneficial social media is as a tool, it is just as destructive a weapon – and the damage is usually self-inflicted.

Think of how many people use social media. Facebook alone boasts 68% of U.S. adults as users, and 76% of Facebook’s total users visit the site daily. That’s a huge chunk of your existing and potential customers.

While inside jokes and inappropriate comments are common on personal social media pages, a company page is no place for that kind of communication. The public, including customers, prospects, the media, and your competition, heavily scrutinize company profiles. Anything you say on social media can and will be used against you in the court of public opinion.

To avoid any firestorms, designate a reliable social media management team. Make sure they understand the company’s goals for using social media and restrict access to these individuals. Giving too many people access opens the door of possibility for posts made in poor taste or outside the established lines of corporate culture.
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Social Media Management (SMM): A Job for a Marketing Agency

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This Looks Like a Job for an Agency!

Smart marketers are constantly learning new and better ways to reach their audience. With the rise of countless social media platforms, creating a strong strategy for a business has become a challenge. Which is right for your business? How do you leverage that network? And, above all, where do you find the time to do it?

It’s estimated that there will be 2.67 billion people using some form of social media in 2018, which is up from 1.91 billion in 2014. Facebook alone boasts more than 1.7 billion active users worldwide, a number that seems to increase each quarter (Statista).

With those kinds of numbers still on the rise, having a strong social media presence is now more than ever a key to the future success and growth of your business. Social media needs to be part of your overall marketing strategy with goals that match those of the business. However, most business owners or managers don’t have the time to build a full strategy for multiple social channels.

So they are faced with a choice: Hire an in-house social media manager, or contract with an advertising agency.

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Budweiser/America: Patriotism or Pandering?

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Budweiser: This Beer was Made for you and me

budweiser-america

Source: Budweiser

Starting this week, Budweiser will roll out limited edition ‘America’ labels, temporarily renaming its signature beer. Social media has been buzzing over the campaign since it was announced, and while the conversation has been a bit divisive, is that necessarily a bad thing? Continue reading →

Resolution for 2016: Renew Your Social Media Strategy

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Social Media Marketing: What’s New From Facebook?

facebookAs we fire up our workstations for the first week of 2016, we’re seeing plenty of reports of changes coming down the pike to everybody’s favorite social media platform – Facebook. With that in mind, we’re recommending that business owners set a marketing resolution to start the year off with a renewed social strategy.

Facebook is currently testing two new features that are sure to change the way social marketers approach their game plans. The first is a mobile-only function that will allow users to view multiple, topic-based feeds in lieu of the singular News Feed… Continue reading →

Disruptive Marketing: Dominate the Dialogue

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If you must react – disrupt

Disruptive marketing generates urgency for a particular product or service, and it hits you when you least suspect it. It uses methods that aren’t tried and true to demand your attention and convince you that you need something…even when you don’t know it.

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SEO for Modern Business

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What Can’t You Learn from a Puppet?

Meet Mosie and Clive. They’re here to teach you all about Search Engine Optimization, or SEO. Can you dig it? Click the image and groove to the wisdom of what SEO can do for your modern business! Don’t be a square – subscribe to PALO’s channel!