We have all been hearing about the craziness surrounding the popular app, TikTok, in the news. Will TikTok be banned in the U.S.? Will Microsoft save the day and acquire the video-sharing social networking service? There are so many unanswered questions about the...
PALO BLOG

PALO BLOG





And if reading isn’t your thing, then check out the PALO BUZZ podcast.
PALO MARKETING BLOG
We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.
Should My Business Be On TikTok?
Dads and their peculiar behavior. Why do they seem to shake things before snacking on, case in point: almonds? You thought it was only your dad? Thanks to TikTok, we’re finding out dads everywhere are performing this ritual regularly. Just like that, we’ve cracked the...
4 Things You Need to Know Before Downloading Free Stock Photos
For marketers, graphic designers, and social media strategists, using high-quality imagery is essential to capture the attention of your audience. With hundreds of stock photo services available, finding the right image no longer comes with the hassle of having to use...
Marketing Checklist: 5 Things You Need to Do Before 2019
The PALO Creative office is looking festive nowadays with wreaths, garland and no holiday decoration is complete without lights (Thanks Linda!). Sure, we’re in the holly jolly spirit, but we can’t help but think about 2019. That’s because now’s actually the...
Educate Your Audience! Why Your Business Needs to Be Blogging
So, when you hear the word “blogging,” what comes to mind? Anyone? Bueller…Bueller (80’s movie reference you can look at in a blog) Chances are, you’ve read a blog. Heck, you’re reading one now! The two most popular types of blogs that come to mind are food and travel...
Instagram Stories and Snap Map Marketing Tactics
Using Instagram Stories Ads, Location and Hashtag Stories, and Snap Map to Engage Your Audience Social Media is constantly evolving and shaping itself, which means social media marketing tactics are also changing all the time. This year, Instagram and Snapchat rolled...
Social Media Management: Watch What You Post
Social media management is one of the most beneficial tools in a company’s marketing strategy Social media is a great way to promote your company’s culture and raise product/service awareness while driving potential customers to your website. It adds another layer to...
Social Media Management (SMM): A Job for a Marketing Agency
This Looks Like a Job for an Agency! Smart marketers are constantly learning new and better ways to reach their audience. With the rise of countless social media platforms, creating a strong strategy for a business has become a challenge. Which is right for your...
Budweiser/America: Patriotism or Pandering?
Budweiser: This Beer was Made for you and me Starting this week, Budweiser will roll out limited edition ‘America’ labels, temporarily renaming its signature beer. Social media has been buzzing over the campaign since it was announced, and while the conversation has...
Resolution for 2016: Renew Your Social Media Strategy
Social Media Marketing: What's New From Facebook? As we fire up our workstations for the first week of 2016, we’re seeing plenty of reports of changes coming down the pike to everybody’s favorite social media platform – Facebook. With that in mind, we’re recommending...
Can We Help You?
Of course we can! Let’s talk marketing and your goals of where you want to go. The best part is, we provide insights and give suggestions to improve your marketing free of charge with no strings attached.