MARKETING
SOLUTIONS
The result-driven solutions we offer are tactical elements that are part of a plan and strategy. How do you know where you’re going until you know you have a plan to get there? Right? Well, PALO Creative offers complete marketing services that will engage audiences and grow your business.
Strategy
Building A Marketing Strategy with Measurable Results with Our Proven Process.
Marketing is about what makes your business tick. What makes your business unique? How do your products and services stand out from an already crowded marketplace?
PULSE by PALO® is our comprehensive marketing process that analyzes where you are and where you need to go to grow your business. We review your current processes, technologies, skill requirements and business objectives to identify opportunities for improved results and efficiencies. This is achieved through analytics marketing as a base to effectively and strategically market to prospects that are statistically proven to be your target. We start here to develop your marketing strategy and kicks off the campaign objectives with an organized approach.
Branding
Be a Leader Not a Follower, Build Your Awareness.
What does your business stand for? What are the key messages you want to tell an audience about your products and services? A powerful brand is much more than just a pretty logo with a cool catchphrase. It’s the most important aspect of any organization and identifies who and what you stand for as an organization and how you interact with customers. An effective brand strategy provides a major edge in a competitive landscape.
At PALO, we believe in representing your business as if it were our own. This means immersing ourselves in your mission, products and services and your customers to uniquely define your position in a competitive landscape. We define your brand architecture, core values, brand differentiators and authentic personality to enhance your organizations’ reputation.
94% of consumers are more likely to recommend a brand they were emotionally engaged with.
Inbound Marketing
Gain Growth through Automation
We bet you have an awesome solution. The challenge is getting the attention it righteously deserves. That’s where inbound marketing comes in. It’s customer-centric, not product-centric and is a smarter way to look at marketing by targeting the right people with the right messages at the right time. The inbound methodology is focused on reaching your customers with the message they want to hear, in the context of where they are in the buying journey and getting them to convert.
As a HubSpot Gold Certified Agency Partner, we help businesses like yours build a solid foundation to raise brand awareness, generate new leads and grow revenue. This begins with developing in-depth personas (Gameplan for Growth with Rob Palowitz video series teaches you the X’s and O’s to a winning marketing strategy) to better understand who your buyers are, where they spend their time online and how they make purchasing decisions. Our knowledge, combined with data research and a strong strategy allows us to pinpoint potential buyers and convert them into qualified leads.
At PALO, we take a fully integrated approach with inbound marketing and align your business efforts with what your prospects and customers really need and desire. By bringing everything together, we can build a whole new level of engagement with your targeted audiences.
Be Proactive. Not Reactive. Most effective demand generation programs result in a 50% increase in sales-ready leads.
Content Marketing
Build an Audience and Become the Authority.
Is there such a thing as having too much content? A mistake businesses make time and again is thinking content market is about generating as much good content as possible. In reality, it’s quality over quantity and telling a great story that resonates with customers and is theoretical in nature with your brand and goals. This means developing strategic content marketing to identify your objectives, define targeted personas and the most effective platforms to distribute and promote your content.
There are two objectives to content – create copy people will love to read and share. Sorry, we don’t do clickbait. And secondly, make sure it ranks well with Google. Everyone loves a good story and there’s nothing more passionate than sharing your vision and experiences that resonate with an audience through the power of words. Nobody wants generic advice. People want to read stories that will better themselves.
Sounds like a lot of pressure, right? Rest easy, that’s where we come in! Every business is unique. And so should be your organization’s tone of voice. We define the purpose and goals of your content marketing program and identify opportunities to not just meet the content needs of your ideal customers, but exceed their expectations with content that delights. This can be an educational blog article, a video testimonial, an engaging infographic, a landing page form, a white paper, an email webinar, and the possibilities are endless with content offerings. But wait, there’s more. PALO plans and executes the creation and distribution of compelling content to ensure it reaches your audience.
72%of marketers agree –content marketing increases engagement.
Digital Marketing
Dial in Your Target and Build a Presence.
We are a society driven by the internet and smartphones. Your business must adapt to new technologies and digital practices in order to be relevant in today’s highly competitive marketplace. And while the competition has grown significantly among businesses, there has never been more opportunity for growth and success.
The traditional consumer buying process has changed dramatically in just the last five years alone. Now, if someone needs something, they go online, do research, find what they’re looking for and make a purchase. So, where exactly can you find your customers? They’re on search engines like Google, social media and watching videos. The best part about digital marketing is it can be targeted to a specific audience based on substantial factors from behavioral and demographics to location and purchase intent.
You want results, simple enough. We become experts of your business to better understand your unique needs and challenges. At PALO, we immerse ourselves in all things digital marketing from search engine optimization (SEO) and paid search to social media strategy and management to email marketing automation. From our experiences and research, we formulate and implement a complete digital marketing strategy focused on growing your business.
Local searches lead 50% of mobile users to connect with a business within one day.
Advertising & Media
Create Your Own Homefield Advantage.
Want to get people talking about your brand? Even as digital media and social media catapult the marketing landscape, traditional forms of advertising and media from television and radio to billboards and direct mail still play a very important role in shaping our view of brands, products and services. The biggest draw to this more traditional approach is often seen as trustworthy and reliable.
At PALO, we’re advertising and media connoisseurs who know how to get you in front of the right audiences through the right media channels at precisely the right time. Our campaigns expand upon the reach and effectiveness of your overall message. We utilize the most advanced media monitoring software to be the eyes and ears for your brand and have the ability to track media coverage and provide tactics on how to maximize media opportunities.
People spend on average 370 minutes (six hours and ten minutes) a day interacting with traditional forms of media, including watching television, listening to the radio and reading newspapers and magazines.
Web Design & Development
Update to stay Current with Security and Search-ability and Rank.
Half of the world’s population is online. What does this mean to you? A website is your digital storefront and the first place customers will interact with your brand. It needs to be dynamic, responsive, mobile-friendly and optimized for search engines to reach your potential customers.
We work with you on developing the customer flow and engagement necessary to get your website to turn heads and profits. Starting with the navigational structure, organization of the content, leading the conversation on workflow and finally the conversion and end goal. In some cases, your website will need to integrate with other systems and backend databases. No worries, we can implement and execute the necessary means to get your website to work like a fine-tuned machine.
First Impressions Matter. 57% of people will stop visiting a website if the layout is unattractive.
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Search Engine Optimization (SEO)
Who’s Searching for You?
Choose your words wisely, literally. Search engine optimization, known as SEO, is the practice of increasing traffic to your website through non-paid search engine results. It’s about understanding what your potential customers are searching for online, the answers they are seeking and the type of content they want to consume through the words they are using. Search engines have evolved and are more sophisticated, as algorithms can easily detect keyword stuffing and thin content pages.
There is a no ‘one size fits all’ answer when it comes to SEO. At PALO, we help you get the results to attracting qualified leads and converting into delighted customers. Our SEO specialists and content marketers assist you with developing a strategy that incorporates good content and optimization recommendations to delivering quality leads quickly and effectively.
Google accounts for nearly 80% of all global desktop search traffic.
CAN WE HELP YOU?
Of course we can! Let’s talk about marketing and your goals of where you want to go. The best part is, we provide initial insights and give suggestions upon our first meeting. If you’re ready to grow your business, look no further!
