Use Content Marketing to Build an Audience.

Is there such a thing as having too much content? A mistake businesses make time and again is thinking content market is about generating as much good content as possible. In reality, it’s quality over quantity and telling a great story that resonates with customers and is theoretical in nature with your brand and goals. This means developing strategic content marketing to identify your objectives, define targeted personas and the most effective platforms to distribute and promote your content.
 
There are two objectives to content – create copy people will love to read and share. Sorry, we don’t do click bait. And secondly, make sure it ranks well with Google. Everyone loves a good story and there’s nothing more passionate than sharing your vision and experiences that resonate with an audience through the power of words.  Nobody wants generic advice. People want to read stories that will better themselves.

Sounds like a lot of pressure, right? Rest easy, that’s where we come in! Every business is unique. And so should be your organization’s tone of voice. We define the purpose and goals of your content marketing program and identify opportunities to not just meet the content needs of your ideal customers, but exceed their expectations with content that delights. This can be an educational blog article, a video testimonial, an engaging infographic, a landing page form, a white paper, an email webinar and the possibilities are endless with content offerings. But wait, there’s more. PALO plans and executes the creation and distribution of compelling content to ensure it reaches your audience.

72% of marketers agree – content marketing increases engagement.