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Search Engine Optimization (SEO): Too Important to Cut

PALO-SEO-facebook

So, you’ve had a search engine optimization plan in place for about a year now and it’s working out well. Your search rankings have improved, you’re getting more website traffic, and you’ve increased your lead generation – the trifecta of a successful search engine optimization plan.

At the end of the year, you now are faced with a choice: renew your search engine optimization plan for another year, or repurpose that money elsewhere. It can be tempting to pull the plug and put that money toward something else. After all, one and done, right?

Think again! You can lose that hard-earned search rank in the blink of an eye.

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Budweiser/America: Patriotism or Pandering?

Budweiser: This Beer was Made for you and me

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Source: Budweiser

Starting this week, Budweiser will roll out limited edition ‘America’ labels, temporarily renaming its signature beer. Social media has been buzzing over the campaign since it was announced, and while the conversation has been a bit divisive, is that necessarily a bad thing? Continue reading