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Optimize Your Digital Advertising with a Google Partner

Key takeaways:

A Certified Google Partner benefits from feedback, specializations, and direct Google connections

Clients benefit from Google product expertise, precise ad targeting, and optimized ROI…no wasted advertising dollars!

Want better ROI for your digital ad campaign? Roll with a Certified Google Partner.

Here’s a little known secret: business owners don’t care how many businesses are advertising on Google.

We could try to ‘wow’ you with research about the more than 1.2 million businesses advertising on the Google Search network in 2014, and the more than 1 million websites that were part of the Google Ad Display Network that year. Or we could boggle your mind with stats like how Google AdWords served an average of nearly 30 billion impressions daily in 2012, or how Google commanded 31.1% of the global digital advertising market and 40.5% of the global mobile digital advertising market in 2014, or how 82% of total U.S. paid search ad spend in 2015 was with Google.

We could do that. But if you’re a business owner, you likely have no interest in the statistical minutiae of digital advertising. All you care about is how we, your digital ad representatives, will ensure that your customers see your ad ahead of the millions of others.

That being said, you should care if your ad agency is a Certified Google Partner. Continue reading

Search Engine Optimization (SEO): Too Important to Cut

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So, you’ve had a search engine optimization plan in place for about a year now and it’s working out well. Your search rankings have improved, you’re getting more website traffic, and you’ve increased your lead generation – the trifecta of a successful search engine optimization plan.

At the end of the year, you now are faced with a choice: renew your search engine optimization plan for another year, or repurpose that money elsewhere. It can be tempting to pull the plug and put that money toward something else. After all, one and done, right?

Think again! You can lose that hard-earned search rank in the blink of an eye.

Continue reading