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Mobile-First for E-Commerce Trumps Mobile-Friendly for 2018

Have an E-Commerce Website? Mobile-Friendly May Not Be Enough.

mobile-first e-commerce

Mobile internet usage surpassed desktop usage for the first time in October 2016.
And it’s been surging forward ever since.

Last November, StatCounter reported that mobile devices made up 51.3% of global internet usage in October 2016, while desktop made up 48.7%. In August 2017, HostingFacts.com reported that mobile traffic now makes up 52.21% of internet traffic.

While desktop usage still outpaces mobile in the United States – 58% over 42%, respectively (StatCounter) – there is no mistaking the trend toward mobile devices becoming the preferred method of surfing the web.

That said, we’ve seen a powerful shift toward mobile-first in website development.

That’s not to say mobile-friendly isn’t still relevant. It’s been a big part of website development for the last decade, and there are still plenty of companies out there who are still running sites that seem shoe-horned into a mobile device. However, over the next few years, it is imperative that companies really think about a mobile-first upgrade for 2018. Continue reading

Taste-makers Like DiRusso’s Trust PALO To Make Sites Sizzle

When we think of great taste and Youngstown, we think of DiRusso’s Real Italian Sausage! But DiRusso’s great taste doesn’t end with their delicious products. As community leaders and true local entrepreneurs, DiRusso’s discerning tastes extend to their marketing as well. Enter PALO Creative. This responsive, CMS-driven site includes tons of special features like a store locator, full data-driven product catalog, tag-powered, responsive photo galleries, a recipe database that you can dynamically tweak serving sizes, and much more. PALO worked closely with the management staff at DiRusso’s to create a showcase for their products that will last. Congratulations to DiRusso on the launch of the biggest thing since Youngstown’s home for real Italian sausage.

New Sunbelt Site Shines Above Competition

Sunbelt Transformer, one of the world’s largest providers for commercial and industrial electrical distribution equipment, quickly outgrew its popular CMS solution and needed a site upgrade that was built with mobile in mind but equally tailored to their desktop-based audience, all while integrating the enterprise-level CMS they deserved. PALO’s design and development team answered on both fronts with a design that is deceptively simple to the end user and houses one of our strongest performing CMS solutions.

Just a handful of the solutions incorporated on SunbeltUSA.com include an animated branding and navigation that resize dynamically as the user scrolls, totally custom photography throughout the site that balance the wealth of data and tear sheets for industry professionals visiting the site, and a simple to understand way to contact Sunbelt’s many sales and fulfillment specialists across the country.

The site is fully responsive with many mobile-first features built in. It also includes all the bells and whistles like prominent social media drivers and a live-chat feature that put Sunbelt’s people front and center amidst their wide array of electrical and industrial solutions. Sunbelt has already seen an uptick in sales since recently launching the new site, and PALO has received high praise for the design and performance gains on the new SunbeltUSA.com.