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Mobile-First for E-Commerce Trumps Mobile-Friendly for 2018

Have an E-Commerce Website? Mobile-Friendly May Not Be Enough.

mobile-first e-commerce

Mobile internet usage surpassed desktop usage for the first time in October 2016.
And it’s been surging forward ever since.

Last November, StatCounter reported that mobile devices made up 51.3% of global internet usage in October 2016, while desktop made up 48.7%. In August 2017, HostingFacts.com reported that mobile traffic now makes up 52.21% of internet traffic.

While desktop usage still outpaces mobile in the United States – 58% over 42%, respectively (StatCounter) – there is no mistaking the trend toward mobile devices becoming the preferred method of surfing the web.

That said, we’ve seen a powerful shift toward mobile-first in website development.

That’s not to say mobile-friendly isn’t still relevant. It’s been a big part of website development for the last decade, and there are still plenty of companies out there who are still running sites that seem shoe-horned into a mobile device. However, over the next few years, it is imperative that companies really think about a mobile-first upgrade for 2018. Continue reading