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5 Reasons We’re Thankful For Digital Marketing

digital marketing

TACOS = Targeting. Analytics. Cost-efficiency. Optimization. Satisfied customers

Because tacos.

Every Thanksgiving, we sit back, eat delicious food, watch some football, and reflect on what we’re most thankful for. Family, good health, and Cleveland finally winning a championship all come to mind. But this year, the PALO team is thankful for something a little less conventional.

TACOS…and by that, we mean digital marketing.

To us, TACOS stands for Targeting, Analytics, Cost-Efficiency, Optimization, and Satisfied Customers. All layers are required to make a complete product, just like a delicious taco. And understanding how all those layers work together helps us put together some killer strategies for our clients, who are all pushing hard for more digital tactics in their marketing plans.

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Goodwill Youngstown

Donations are the lifeblood of any nonprofit. So, when we set to work designing the new website for the Youngstown Area Goodwill Industries, we made it easy to give a gift with a bold green button at the top of the homepage that directs visitors to the donations page. Equally important to Goodwill are people and the community, so we made it easy to apply for employment and browse the company’s programs, as well as the latest news and events.