Catch our regional, multi-platform campaign for Talmer in 2016
This year, we had the pleasure of working with Talmer Bank and Trust in promoting incentives for customers who opened a new certificate of deposit (CD) with the bank.
This was truly a regional effort. So, we rolled up our sleeves, flexed our marketing muscles, and launched a massive creative campaign, complete with radio spots, print ads, a comprehensive social media strategy, and in-store marketing materials for 83 locations in five states.
College and professional football had just gotten into the swing of things, so we leaned on the midwest’s love of football to connect with our audience in those market areas. Encouraging customers to follow their “Championship Dreams,” our material drew from the increased excitement of the start of the football season.
We had done work with financial institutions in the past, so this gave our team an opportunity to apply our knowledge on a regional scale. We’re pleased to say that the campaign was a success and we continue to work with Talmer Bank. In fact, we’ll be rolling out a brand new campaign in the first quarter of 2016, so stay tuned!