Who We Are

Rob Palowitz
Let’s be honest. There are two types of marketing firms out there: The blind doers who always play it safe, and the creative visionaries who the doers wish they could be.

PALO has never been the agency that does “just enough.” While the other agencies stick to their routines to give you exactly what your competitors are doing, we break down the formula and redefine the established order for a creative direction that blows your competition away.

We’re the roller coaster to their teacups – while they spin you around endlessly in no sensible direction, we get you from Point A to Point B with the kind of adrenaline-infused marketing that thrills you and leaves you breathless.

As your agency, you get more than just our skills. You get idea-generators, thought-leaders, and the kind of marketing tacticians that are bred through years of experience. You get creative that inspires action, strategy that gets results, and 24/7 access to insight and expertise that gives you an edge over your competition. Make us your agency and see how in-depth we get immersing ourselves in your business.

That’s how we roll … thick or thin we’re there for you.

The Team



We’re the background people of the marketing agency – the artists, designers, videographers, social media marketing gurus, digital strategists, and writers who are easy to get along with and happy to work with you. Your personal workshop of marketing elves who are always thinking, always planning, always keeping an eye on the market .. and we’ll Always Be Cobbling.

Careers at PALO

President/CEO

What do you do all day?
I spend a better part of the day communicating with clients via email, phone and texting. It is such a daunting task to keep current with my inbox and vast of array of ways to get a hold of me. After that, I’m in meetings, I’m thinking, then working on strategy and proposals for new and existing clients. I constantly research and evaluate how we can be and do better here at PALO. I look outside this area to see how we measure up in comparison to larger agencies. I like to provide vision to the team to think outside the box with positive reinforcement. Think BIG and encourage my team to be experts with what they are responsible to provide in solutions to our clients.

How do you stay sane?
With all the fun things I like to do with my family and friends like golfing, fishing, hunting, gatherings and fussing around in my workshop, I immerse myself in the moment. I do have a little condition called, “FOMO.” It stands for, “Fear Of Missing Out” syndrome. I like to make sure I’m kept in the loop with people’s plans, just in case I want to partake! A little socializing and laughter go a long with managing stress and anxiety.

What inspires you?
Somewhat of a short answer, being a successful husband, dad, entrepreneur, businessman and solid human being is what inspires me. Providing a place where I can watch something grow and flourish while helping others is inspirational. I also take pride with being the best parent I can be guiding my kids into the right direction. Seeing how our influences and guidance can give them a solid foundation to grow into unbelievably well rounded individuals, that too, is inspiring to me.

Mad Skillz
1. Organizational/Operational – always following up and following through – awareness of as many things as possible – from client to employee and overall business
2. Positive thinking – creative thinking – strategically thinking with ambition to be better – all play in growing something that started as a dream
3. I can survive in any environment – inside or outside – with any type of individuals (At least I think I can!)
4. I love working the microphone, being in front of a crowd, in a radio station studio or being in front of the camera!

Vice President of Marketing

What do you do all day?
Plan, strategize, set timelines, recommend, direct, analyze, read, review, and conference call.

How do you stay sane?
Starbucks Peach Tranquility Tea, word games, road trips, and dance.

What inspires you?
Olivia, Elena, and volunteering for the American Cancer Society

Mad Skillz
1. Identifying the correct Parker yellow
2. Avoiding the potholes on the way into the office
3. Singing while driving
4. Making soup

Digital Media Director

What do you do all day?
Manage the digital media marketing process from quote to click.

How do you stay sane?
By accepting the fact that multi-tasking is humanly impossible, and then doing it anyway.

What inspires you?
Results

Mad Skillz
1. Communication
2. Continuous Improvement of Processes
3. Judo Throws
4. Moonwalking

Operations Manager

What do you do all day?
Make sure all things accounting are up to date.

How do you stay sane?
Day to day it’s easy… I’m new and loving the environment and the people I am working with! After work, I chill with “my boys” Bronx and Baxter (dogs), spend time with my son and lots of cooking.

What inspires you?
Watching my son achieve his goals and creating new brownie recipes!

Mad Skillz
1. Cooking (especially Mom’s Brisket)
2. Mothering (hopefully not the overbearing kind – just showing love)
3. Creating clutter (Don’t look at my desk!)
4. Finding the good in all situations

Creative Director

What do you do all day?
I make creative design with either print or web, lock down corporate identity.

How do you stay sane?
I love what I do so it’s not very hard. Also listen to lots of music jumping genres and eras.

What inspires you?
The thrill of a good design, satisfaction from the team and going above and beyond expectations.

Mad Skillz
Creative thinking, problem solving, Creative Clouding

Business Development Manager

What do you do all day?
Maintain a positive outlook. Stay focused and productive. Expand my knowledge of new things, ideas and concepts.

How do you stay sane?
Listen to music. Enjoyment of the outdoors and nature. Feeding the birds in my backyard.

What inspires you?
The underdog; people who are able to pick themselves off the ground, stand up to their fears and do what is right.

Mad Skillz
1. Staying resilient in a tough situation
2. Being resourceful and using what’s available
3. Ability to be flexible and nimble
4. Adaptable to new challenges

Marketing & Media Manager

What do you do all day?
Search engine optimization, media planning and buying, talk with clients, assist others where I can, stay awake, think of things to write in my bio.

How do you stay sane?
Tequila, music, taking a step away from the computer for a few minutes, Netflix, biting my pens, tearing paper into little pieces, throwing Nerf darts, putting tape on my nose.

What inspires you?
Seeing success in the campaigns that I manage, Fridays, that pink sauce you get at Sawa

Mad Skillz
1. Communication/Writing
2. Organization
3. Fantasy football genius
4. Modesty

Senior Programmer

What do you do all day?
Programming for web applications, troubleshooting website issues and overall website setup and maintenance.

How do you stay sane?
I don’t.

What inspires you?
When a client is 100% satisfied with a project that I completed for them.

Mad Skillz
1. C# .NET programming.
2. Ability to create a website with custom programming from scratch.
3. Ability to fix just about anything.
4. Ability to identify actors by their voices.

Lead Designer

What do you do all day?
Print and website design

How do you stay sane?
A big cup of coffee, being outdoors and tending to my flowers, learning new recipes, and a good book.

What inspires you?
I get inspired by music, books, poetry, and by other artists and graphic designers.

Mad Skillz
1. Print Design
2. Web Design
3. Organization
4. Painting

Digital Marketer and Content Writer

What do you do all day?
I bring ideas to life through the power of words.

How do you stay sane?
Coffee, listening to relaxing jazz music on YouTube and did I mention coffee?

What inspires you?
Receiving praise for writing an awesome piece of content. Oh, and watching inspirational TED Talks.

Mad Skillz
Not afraid to think “outside the box”
Communication and Collaboration
Random Trivia
Titanic Historian

Digital Marketer

What do you do all day?
My day includes an assortment of digital marketing tasks including assisting on social media marketing posts and ads, monitoring Google AdWords campaigns, and creating reports.

How do you stay sane?
Jogging, relaxing, spending time with friends.

What inspires you?
I think I find inspiration in every day being a new opportunity. You never really know what’s exactly going to happen and that’s exciting.

Mad Skillz
Social media,
Digital marketing,
Playing the guitar,
Team trivia

Digital Marketer

What do you do all day?
A typical day for me involves assisting with many digital marketing and SEO strategizing tasks, social media marketing and creating digital content for blogs and other client communications.

How do you stay sane?
Choosing to take each day as it comes and refusing to worry about tomorrow is what keeps me sane. Also, coffee.

What inspires you?
The opportunity to be a better version of yourself each day is what inspires me. I also enjoy getting creative inspiration from the awesome people around me, art museums and aesthetic local coffee shops.

Mad Skillz
Creative content development, out of the box thinking and social media marketing.

Life At PALO



Time at the office isn’t all play, but it isn’t all work. It’s some strange, cool, inspiring kind of living that’s a mish-mash of both, balancing effort and achievement with the diversions that keep our imaginations sharp. We are each other’s loudest fans, harshest critics, and biggest inspirations.

We’ve celebrated milestones professionally and personally, and motivated one another to continue moving forward … but we’re not above giving each other a little bit of grief when warranted. It can be relentless, but it’s for our own good!