And attendees of PALO Creative’s inaugural Grow Your Business Workshop Series got the latest insights from the internet’s top digital advertising platform – Google.
Some 60 business owners and decision-makers gathered at Café 422 in Boardman to hear from Josh Weum and Joe Papa, representatives from Google AdWords.
During the hour-long Google Hangouts video presentation, Weum and Papa shared information about the evolution of digital advertising, the benefits of advertising with AdWords – Google’s targeted pay-per-click internet marketing platform – and what companies can expect in the very near future.
“With Google planning to change its algorithm to rank mobile-friendly sites heavier than desktop, we want to make sure our website is buttoned up so we don’t fall behind in the search rankings,” Beshara-Kyle says. “Overall, I thought the event was a really great offering from PALO that gave us direct insights from Google, which is something we probably wouldn’t have access to otherwise.”
“Digital marketing is so important, because the internet has changed the market so that the customers are looking for us now instead of businesses looking for them,” Waldorf says. “By attending this event, I’ve learned a lot of new ways to reach out to customers and generate more business.”After the keynote, attendees got their questions answered directly by Weum and Papa. PALO’s digital media director, Jim Komara, closed the evening by breaking down the various Google advertising vehicles that are available. PALO plans to continue its Grow Your Business Workshop Series quarterly, and looks to host the next event in June, says its president and CEO, Rob Palowitz.