PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

Maximize Your Website’s Potential with Conversion Rate Optimization

In today’s advanced digital marketing environment, understanding your website’s conversion rate – better yet, partnering with a marketing expert who does - is critical to business survival. 

We specialize in guiding our clients through this...

Web Development Pitfalls to Avoid: Lessons from the Trenches

You’ve probably heard it a million times – your website is the first impression of your company. It’s the digital front door to your business, offering visitors a glimpse into your brand’s identity, values and offerings.

Maximizing the Power of Google Ads: Tips to Successful Campaigns

When appropriately planned and continuously monitored, Google Ads can be a powerful tool for your business to help reach its target audience, drive traffic, achieve marketing goals, and, ultimately, add customers.

However, while Google Ad...

Content Optimization Unlocks Online Search Success

With more and more consumers shopping for goods and services online, content optimization is essential for any business aiming to maximize online visibility and reach potential customers. Whether your business publishes a blog, maintains a website,...

The Importance of a Brand Style Guide and How to Create One

Consumers are exposed to an overwhelming amount of information every day, making it essential for brands to cut through the noise and create a lasting impression. But there are two things that help brands create a lasting impression – consistency...

Animated or Static Ads: Which One is More Effective?

In today's fast-paced digital landscape, capturing your audience's attention isn’t easy. As a marketer, you're not just competing against other brands, but you're also up against social media algorithms that dictate what content is worth showing to...

The Power of Color: Exploring the World of Color Theory in Marketing

Color is more powerful than we realize. How colors interact with each other can affect our emotions and perceptions, and in marketing, it can influence behavior and purchasing decisions. Think about the main goal of marketers – to create effective...

Streaming Audio Advertising Future Trends: What’s Next?

As discussed in Part 1 of this blog series, streaming audio, just like social media, has revolutionized our media consumption and preferences. Preprogrammed content is quickly being replaced by personal choice. While this trend is not new, it is...

Streaming Audio Advertising: Benefits and Trends

Back in the day - we’re talking 2001 or 2002 - were you one of the millions who deserted traditional radio programming and instead embraced the new phenomenon of satellite radio? Were you Team Sirius Radio or Team XM Radio?