PALO Digital Marketing Updates

Digital Marketing Trends That Are Headlining 2025

As we settle into 2025, it’s clear that digital marketing has undergone a remarkable transformation over the past year. Thanks to artificial intelligence, digital marketing has experienced perhaps the most significant evolution in recent memory....

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How Can Accountants Use Social Media For Client Acquisition?

Social media has become more than a place to stay connected. It's evolved into a powerful tool for businesses to grow and reach new audiences. Accountants can attract and engage potential clients on social media platforms by sharing their...

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The Role of Online Reviews for Accounting Firms

Whether you’re about to watch a movie, book a hotel room, or go out to dinner, the odds are you’ll open your phone and search for online reviews to get a recommendation. And why wouldn’t you? Access to the thoughts and experiences of consumers,...

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Top Content Marketing Strategies for Accountants

It's not easy to admit as a full-service marketing agency, but the harsh reality is that many people hate ads. Trust us, we get it. You think we don’t skip the 30-second YouTube ad as soon as we get the chance? While the success of advertising...

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