At PALO Creative, we enjoy sharing information about all things to market your business better. We’ve been in business for more than 20 years. Plus, the PALO team has well over 100 combined years of industry knowledge and expertise. This only enhances our skillset once we apply the newest technologies and marketing methods available today.
We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.
With more and more consumers shopping for goods and services online, content optimization is essential for any business aiming to maximize online visibility and reach potential customers. Whether your business publishes a blog, maintains a website,...
Consumers are exposed to an overwhelming amount of information every day, making it essential for brands to cut through the noise and create a lasting impression. But there are two things that help brands create a lasting impression – consistency...
In today's fast-paced digital landscape, capturing your audience's attention isn’t easy. As a marketer, you're not just competing against other brands, but you're also up against social media algorithms that dictate what content is worth showing to...
Color is more powerful than we realize. How colors interact with each other can affect our emotions and perceptions, and in marketing, it can influence behavior and purchasing decisions. Think about the main goal of marketers – to create effective...
Back in the day - we’re talking 2001 or 2002 - were you one of the millions who deserted traditional radio programming and instead embraced the new phenomenon of satellite radio? Were you Team Sirius Radio or Team XM Radio?
Potential customer: “Hey, Alexa, find commercial painters near me.”
If you happened to be the owner of a commercial painting company in the area where that customer is searching, hopefully, Alexa would have found your business. Unfortunately,...
To be a successful business marketer, your expertise must extend beyond thorough knowledge of your product or service. You and your team must have salesmanship. People skills. Business savvy. A scientific mind.
Marketing is a science. We're talking behavioral science – psychology, sociology, and behavioral economics. Effective marketing is rooted in analyzing human behavior – how they think and feel, what they believe, what motivates and influences them,...