PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

Posts about

Website Design

Web Development Pitfalls to Avoid: Lessons from the Trenches

You’ve probably heard it a million times – your website is the first impression of your company. It’s the digital front door to your business, offering visitors a glimpse into your brand’s identity, values and offerings.

The Power of Color: Exploring the World of Color Theory in Marketing

Color is more powerful than we realize. How colors interact with each other can affect our emotions and perceptions, and in marketing, it can influence behavior and purchasing decisions. Think about the main goal of marketers – to create effective...

Spring Cleaning Tips: How to Refresh Your Website for Q2

Spring is in the air! And if you’re looking for some motivation, you’ve come to the right place. A new season brings new beginnings and an opportunity to press the restart button. But spring cleaning goes beyond tidying up your home or workspace....

Okay Google, Is My Site Safe? Big Changes to Website Security Warnings You Need to Know

Do you realize any communication or personal information can be made available to anyone in the world when you visit an unencrypted website? Yeah, that’s a lot of eyeballs.

Security is one of, if not the biggest concerns for web users. As we connect...

Mobile-First for E-Commerce Trumps Mobile-Friendly for 2018

Have an E-Commerce Website? Mobile-Friendly May Not Be Enough.

Mobile internet usage surpassed desktop usage for the first time in October 2016.And it’s been surging forward ever since.

Last November, StatCounter reported that mobile devices made up...

Taste-makers Like DiRusso’s Trust PALO To Make Sites Sizzle

When we think of great taste and Youngstown, we think of DiRusso’s Real Italian Sausage! But DiRusso’s great taste doesn’t end with their delicious products. As community leaders and true local entrepreneurs, DiRusso’s discerning tastes extend to...

New Sunbelt Site Shines Above Competition

Sunbelt Transformer, one of the world’s largest providers for commercial and industrial electrical distribution equipment, quickly outgrew its popular CMS solution and needed a site upgrade that was built with mobile in mind but equally tailored to...

E-commerce Agility Through the Cloud

With e-commerce solutions like Shopify, Magento, and Bigcommerce continuing to grow in popularity, solution providers are rolling out new products to help clients streamline their online shopping initiatives…and with good reason.

Parker HoseFinder

It’s like having a catalog in the palm of your hand…only better! We designed Parker’s HoseFinder web app to allow users to browse thousands of products and find nearby distributors with ease.