Traditional Advertising
Streaming Audio Advertising: Benefits and Trends
Back in the day - we’re talking 2001 or 2002 - were you one of the millions who deserted traditional radio programming and instead embraced the new phenomenon of satellite radio? Were you Team Sirius Radio or Team XM Radio?
OTT Advertising Meets Potential Customers Where They Are - Online
Marketing is a science. We're talking behavioral science – psychology, sociology, and behavioral economics. Effective marketing is rooted in analyzing human behavior – how they think and feel, what they believe, what motivates and influences them,...
Touchdown! The Biggest and Boldest Big Game Ads that Caught Our Attention in 2020
It’s the Mondayest Monday of the year – the day after “The Big Game.” More than 17 million people will call in sick to the boss today with a sudden case of Super Sick Monday. (Has anyone seen Steve?) For those brave souls who made it into the...
Big Game Commercials You’re Going to be Talking About Today
Let’s be honest here, unless you live in Boston or Los Angeles, there’s not much at stake in this year’s Super…we mean, the big game! Heck, the losing city gets a great consolation prize with free Uber rides. For the rest of us, it’s an excuse to...
‘Your Ad Here’ NBA Takes a Shot with Creative Advertising
Ahhh…the end of fall. Leaves have vanished from trees and lawns, the holidays are approaching, and both the drive to and from work consist of complete and utter darkness. That can only mean one thing – basketball season.
If you’re from northeast...
Why Buy Media Through an Agency?
Whether you’re looking to get your voice heard on the radio, get some brand awareness with a billboard, or show off your new commercial on network or cable TV, it helps to have a plan. Too often, business owners receive “sale” package offers from...
Sliced Bread: Marketing the Greatest Thing
The greatest thing since sliced bread
For years, we have praised the pinnacle of human achievement with these words. But how did something as simple and practical as sliced bread become the measuring stick of innovation?
Human beings have produced...
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