an advertising and digital media agency

Creative that turns heads.

Strategy that generates revenue.

Our congregation of techno geeks, artsy fartsies, grammar dweebs, and marketing mad men establish brands that change human behavior, and produce award-winning creative. The purpose you may ask? To help you grow and be successful with your business.

We work to build your B.R.A.N.D. (Be Repetitive And Never Deviate©), nurture your company’s message, and turn it into a thought that results in action. A natural instinct. A name on the tip of your customer’s tongue, a favorite item, it all works to drive customers to recognize who you are and what you’re selling. If you want to grow, you need to keep up with the ever-changing markets.

We keep our finger on the pulse of change, and consistently pair digital web technology with traditional marketing methods that are infused with fresh-squeezed ideas. We produce killer advertising and digital marketing for our clients, so that in the end, there is no end.

If you’d like to sit down for coffee, talk some shop or share a joke, drop us a line.



Our Solutions 

At PALO, we understand the coolness of being tech savvy and on the cutting edge. We discover if your business needs that type of marketing approach with our PULSE by PALO marketing process. It also enlightens us on which types of traditional and digital marketing tactics make the most sense to best reach your audience. That is what we provide – custom solutions matched with a game plan to provide your business a long-term strategy to success!

marketing strategy icon

Marketing Strategy

We do the legwork, work the late nights, and push the envelope to create inspired brand identities that stand out to consumers, and strategic advertising campaigns that get results. We want to show you true ROI on building your brand.

media icon

Media Planning and Buying

With the rise of digital media buying, traditional marketing can sometimes get lost in the “mix.” We believe that traditional marketing tactics like TV, radio, print, and outdoor still hold great value. Our team of savvy media planners and buyers know how to get you the most effective cost per point and offer detailed schedules, so you always know how your dollars are being placed, and most of all, that they are targeted to the right audience.

graphic design icon


We understand the importance of identifying your company’s story and tying your message in with your unique image. We turn the intangible into the tangible with brochures and marketing pieces that make sense for your audience — from creative brief to brand messaging, across traditional media like billboards, print ads, and collateral.

sem icon

Search Engine Marketing

We pair search engine optimization and search engine management with exceptional web development to deliver a seamless and effective one-two punch to keep your SEM message on-point and your Web presence at the top of the list.

social marketing icon

Social Media Marketing

Effective media establishes your company as an industry expert and builds your brand name. We employ essential SMM practices and strong journalistic experience and take full advantage of the social media ecosystem to maintain your company’s credibility and reputation while building an audience of superfans!

SEO icon

Search Engine Optimization

We start with keyword research and content optimization, by optimizing copy and meta tags, our team has the skills and process in place to help your site increase its organic search rank and also maintain that rank. Our PALO playbook for SEO is strong with growing your website traffic for the keywords or phrases you need to generate revenue.

content marketing icon

Content Marketing

Reaching your target audience with information that is relevant is perhaps the main goal of marketing; they don’t want it to feel like an ad. We utilize tactics such as e-newsletters, blogs, and email blasts that offer industry-specific information to your audience. This not only keeps the audience interested, but also creates a more engaged audience. It’s about building your credibility as the expert in your space. Building content, PR and media relations builds awareness and organic searchability.

web icon

Website UI/UX

Most purchasing decisions begin online, and so should your marketing strategy. We design and develop sophisticated websites with the finesse and optimization that you would expect from a premier marketing and digital agency, in-house with real people you can call.

programming icon

Custom Programming

The foundation of any website is the code behind it. We have the software development experts in place to create clean and effective logic to also generate useful tools that your audience can then use on your site. Our goal is to create a website experience that captures your audience and produces a sale or result.

video icon

TV, Radio & Video Production

We pride ourselves on creating multimedia solutions that keep your company’s name synonymous with your industry. From TV ads to corporate videos, our productions have a lasting effect on your customers.

mobile icon

Mobile App Development

In a world that thrives on digital technology, we specialize in developing custom, agile mobile apps for all platforms. Responsive and secure, we ensure your customers can access your goods and services wherever and whenever they need.

proximity icon

Proximity Marketing

Imagine distributing your message directly to your audience’s portable device as they walk by your store, office, or tradeshow booth. Using sophisticated wireless technology, we can put information in the palm of your customer’s hand.

marketing development

Sunbelt Transformer quickly outgrew its popular CMS solution and needed a site upgrade built with mobile in mind but also tailored to their desktop-based audience, all while integrating the enterprise-level CMS they deserved.

PALO’s design and development team answered on both fronts with a design that is deceptively simple to the end user and houses one of our strongest performing CMS solutions.

  See Case Study
custom web development

When we think of great taste and Youngstown, we think of DiRusso’s Real Italian Sausage! As true local entrepreneurs, DiRusso’s discerning tastes extend to their marketing as well.

Enter PALO Creative. This responsive, CMS-driven site includes tons of special features like a store locator, full data-driven product catalog, responsive photo galleries, a recipe database that you can tweak serving sizes, and much more.

  See Case Study

B&J Electric of Poland, Ohio came to PALO looking for a fresh new look that fit with their growing business goals. We gave them an economical CMS-based solution that was responsive, loaded with great content, and keeps with their brand standards.

The subpages with their engaging styling make this site live and breath, and we here at PALO couldn’t be prouder at the amount of traffic and leads B&J’s new site is driving for them!

  See Case Study

More Brands That Trust PALO

Our Vision

Rob Palowitz

If there’s one thing you can count on, it’s change.

Custom-designed websites and dynamic mobile applications have changed the marketing landscape forever. At PALO, we have our finger on the pulse of that change as our energetic and experienced group blend cutting-edge Web applications and digital media with traditional advertising strategies to build your B.R.A.N.D. and nurture your company’s message.

We know it’s all about the bottom line…and we want to help that bottom line look a lot sweeter! As our mission statement says: We aim to provide power and vision to your company. We’ll give you the power with our strategy for branding, and have the vision to help grow your business. Our integrity and creativity is pure motivation wherein your mission becomes our mission. That’s my personal commitment to you and your business.

Continued success to you and yours!

Rob Palowitz