Meet The TEAM
We love to flaunt our team. And we say team because that’s how we approach what we do in marketing and advertising for our clients. All our programs are executed with a full team strategy, whereas everyone is a key player with what they do. This is not an individual sport, as without key components of the team, with the strategy and players, all would be lost.
At PALO Creative, we’re ambitious, highly focused and determined to turn visions into real results. We achieve this with our talented team of big idea thinkers, digital marketing strategists, social media gurus, exceptional designers, creative writers and experienced videographers.
Let’s put a name to the face. We invite you to explore our team and get to know the marketers focused on your growth.
OUR OPERATIONS TEAM
President & CEO
In the last 20 years, Rob Palowitz has transformed a catalog design boutique started in his basement to a full-service marketing and advertising agency offering a robust array of digital and traditional marketing solutions. He’s an entrepreneur that loves everything about business and learning about success stories of his clients.
If you have a sweet tooth, then “she’s the one.” Linda is our baking champion who jams to Bruce Springsteen. Oh, she’s also our operations director and is awesome at keeping us inline and focused on completing tasks.
OUR GROWTH TEAM
Vice President of Marketing
This is Ron. He’s first in line to get a copy of the newest Rand McNally map, has a slight obsession with Peach Tranquility Tea from Starbucks and is a master organizer, which makes for an excellent project manager. With 23 years’ experience in marketing, he’s someone you can rely on to develop effective marketing plans and ensure all aspects of a campaign are running smoothly.
National Account Director
If you ever see Troy, you can always give him an “O-H’ and expect an “I-O” in return. When he’s not rooting on the Buckeyes, you can find him on adventures with his wife and two boys. As our National Account Director, he loves building relationships with his clients and seeing the work come to life.
Kayla’s work ethic is tough to beat, but she enjoys relaxation too. Whether it’s gardening, woodworking or dreaming up the next vacation, she loves to spend time outdoors with her family. As an Account Executive, Kayla is always thinking of the client first by developing new strategies and managing many different aspects of a project.
MARKETING STRATEGY TEAM
Marketing Strategy director
He once received a DM on Instagram from Dave McMenamin. Who’s that, you ask? We don’t know either, but Jonno was pretty ecstatic about the news. A jack-of-all-trades, he’s focused on helping you grow through search engine optimization, media planning and buying and so much more.
Marketing Strategy Manager
Meet Stephanie. She appreciates photography, inspirational quotes and a good cup of coffee. She also has a knack for visualizing and developing out-of-the-box digital and social media marketing ideas that resonate with audiences.
Marketing Strategy Manager
He’s a black belt. If they were to award that type of thing in digital marketing, he would have one. Have a question, or ten? Jim has the answers and more. He’s a forward thinker and can help grow your brand through defined goals and objectives.
Marketing Strategy Associate
Meet Brooke. When she’s not watching American Idol (she’s obsessed with Luke Bryan), you can find her spending time with her dog Merrick, making her own t-shirts or planning her next adventure with her friends. Whether it’s writing blogs, scheduling social media content, or proofing content for clients, Brooke’s your girl!
CREATIVE AND CONTENT TEAM
Director of Creative Services
Make it unique. Make it real. Make it interesting. And make sure it says something. That’s what Steve tries to do with everything he touches. A huge music fan and art lover, he’s always on the hunt for something exciting and fresh. When not deep in thought, he’s either hiking, biking or just being outdoors, enjoying all the weather that Northeast Ohio can throw at him.
Eric bleeds scarlet and gray, is the pickiest eater you’ll ever meet and chugs Mountain Dew any chance he gets. Between chugs, he’s busy telling clients’ stories. During his days as a sportswriter, he covered games for newspapers in 17 different states. As Content Director, he brings 25 years of journalism, content marketing and PR experience to the PALO team.
Steve is still in denial over the 1990 NFC Championship game. Don’t ask. So, he stays productive through creative design and problem solving. He’s all about helping businesses discover their identity in developing a powerful brand that’s unique to your industry.
Jackie likes, no wait, she LOVES coffee. She is the lead designer for PALO Creative. She specializes in print and web design with work that wows clients. Jackie collaborates with you to conceptualize your vision into a work of art that draws attention to your business.
Meet Angie. This cat-loving graphic designer is at her happiest when she’s listening to Mumford and Sons and cooking up her favorite vegan dishes in the kitchen. But her creativity goes beyond the kitchen, as she specializes in both print and web design to impress clients.
You can find him curled up like a potato in front of his TV rooting on his fantasy football team or watching a Marvel or Star Wars movie. So yeah, he likes his screen time. But that’s good for Scott, who aims to connect clients with customers through thoughtfully written content.
Creative Marketing Associate
Lights, Camera, Action! If you watch Empire or Chicago Fire, you’ve probably seen her on as a guest star. Outside of being a television star, Bella has a love for astrology and journaling for fun. Her creativity goes beyond the screen, as she specializes in creating graphics, social media posts, blogs and newsletters.
Ever wonder who does the voiceover in your favorite commercial? Kevin can tell you. He’s got this weird sonar hearing ability to identify anyone by the sound of his or her voice. And he can fix just about anything too involving websites and applications.
Most designers fuel up on the inspiration of others and their designs. For Kyle, his design engine is fueled by coffee. A jack-of-all-trades, Kyle is a seasoned veteran when it comes to working in a high-speed environment, crushing deadlines on the daily during his tenure in the news business. His agility and attention to detail will turn your design aspirations into a real product that even mom and dad would be proud of.
This is Willow Bear, our unofficial team mascot. She’s a Chocolate Labrador Retriever who loves a pat on the head, a ball and a treat. Willow may not know how to set up social media campaigns or provide insight on marketing trends, but she sure does know how to reduce stress and improve productivity in the office.
Life at Palo
We are a team that’s professional and sophisticated, but not conceited. We at PALO know how to utilize technology to build your business. But we also enjoy a good conversation about something fun.
We celebrate the milestones and motivate each other to new ones. To be a team, you need to get personal and enjoy each others company. You cannot do that being behind your computer or phone all day. Go get a breath of fresh air and make a cup of coffee. The gears will be churning here at PALO!