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At Palo, we talk a lot about relationships. Not just because it sounds good in a pitch deck or looks nice on a website, but because it’s how real partnerships happen.
Marketing isn’t always a transaction. It’s not just a funnel. It’s a ...
Building a brand takes more than a sharp logo and a splashy color palette. It takes intention behind the scenes. It takes a thousand small decisions that shape how people see you, feel about you, and remember you. Yet, in the rush to launch, those...
Not to state the obvious, but running a business is hard. And when you’re a solo business owner (or one with a small team), doing every single job to the highest standard may seem impossible. Spoiler alert: it is.
Ah, the wise old saying, “It’s all about who you know.” This isn’t just another piece of dad advice–it’s true. Even if you work alone, relationships are essential to getting things done. Because as much as you’d probably like to do everything...
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