PALO Digital Marketing Updates | Graphic Design

What’s the Difference Between Web Design and Web Development?

Most people outside of the tech and marketing world don’t really know the difference between web design and web development. That’s not a dig—it’s just reality. The two terms are often used interchangeably, and honestly, we get why. They're part...

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Unlocking the Power of Video Marketing: Engage, Connect and Convert

In digital marketing, video content has evolved from nice-to-have to absolutely essential. It's the key to captivating your audience, building relationships, boosting conversions, and establishing a strong brand presence in a crowded online space. 

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Web Development Pitfalls to Avoid: Lessons from the Trenches

You’ve probably heard it a million times – your website is the first impression of your company. It’s the digital front door to your business, offering visitors a glimpse into your brand’s identity, values and offerings.

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Animated or Static Ads: Which One is More Effective?

In today's fast-paced digital landscape, capturing your audience's attention isn’t easy. As a marketer, you're not just competing against other brands, but you're also up against social media algorithms that dictate what content is worth showing to...

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