PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

Posts about

Advertising

Maximizing the Power of Google Ads: Tips to Successful Campaigns

When appropriately planned and continuously monitored, Google Ads can be a powerful tool for your business to help reach its target audience, drive traffic, achieve marketing goals, and, ultimately, add customers.

However, while Google Ad...

Animated or Static Ads: Which One is More Effective?

In today's fast-paced digital landscape, capturing your audience's attention isn’t easy. As a marketer, you're not just competing against other brands, but you're also up against social media algorithms that dictate what content is worth showing to...

The Power of Color: Exploring the World of Color Theory in Marketing

Color is more powerful than we realize. How colors interact with each other can affect our emotions and perceptions, and in marketing, it can influence behavior and purchasing decisions. Think about the main goal of marketers – to create effective...

Streaming Audio Advertising Future Trends: What’s Next?

As discussed in Part 1 of this blog series, streaming audio, just like social media, has revolutionized our media consumption and preferences. Preprogrammed content is quickly being replaced by personal choice. While this trend is not new, it is...

Streaming Audio Advertising: Benefits and Trends

Back in the day - we’re talking 2001 or 2002 - were you one of the millions who deserted traditional radio programming and instead embraced the new phenomenon of satellite radio? Were you Team Sirius Radio or Team XM Radio?

OTT Advertising Meets Potential Customers Where They Are - Online

Marketing is a science. We're talking behavioral science – psychology, sociology, and behavioral economics. Effective marketing is rooted in analyzing human behavior – how they think and feel, what they believe, what motivates and influences them,...

Trailex Aluminum Trailers

Trailex had an ecommerce website that was causing two big issues for the company: Customers were having difficulty finding and ordering small parts, and Trailex was losing money by manually calculating shipping on small part orders.