At PALO Creative, we enjoy sharing information about all things to market your business better. We’ve been in business for more than 20 years. Plus, the PALO team has well over 100 combined years of industry knowledge and expertise. This only enhances our skillset once we apply the newest technologies and marketing methods available today.
We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.
In today's fast-paced digital landscape, capturing your audience's attention isn’t easy. As a marketer, you're not just competing against other brands, but you're also up against social media algorithms that dictate what content is worth showing to...
Color is more powerful than we realize. How colors interact with each other can affect our emotions and perceptions, and in marketing, it can influence behavior and purchasing decisions. Think about the main goal of marketers – to create effective...
Marketing is a science. We're talking behavioral science – psychology, sociology, and behavioral economics. Effective marketing is rooted in analyzing human behavior – how they think and feel, what they believe, what motivates and influences them,...
Bacon and eggs. Batman and Robin. Beyonce and Jay-Z.
When you think about some of the best dynamic duos of all time, certainly those come to mind. And plenty of others. But if you haven’t yet combined SEO and Google search ads, you’re missing...
It might seem dramatic, but many people loathe going to work. And when they wake up in the morning, feelings of anxiety and apathy immediately take over. Loving your job is one of the keys to happiness. Because if you don't, you'll dread every...
"Ugh, I wish I didn't have to go to work tomorrow!"
"I really hope ‘Emily’ is working from home this week, so we don't have to walk on eggshells around her."
"If people have a problem with me, it would be nice if they told me in person instead...
Being trendy is a fine line. On one hand, there is such a thing as trying too hard. It's kind of like when parents try to use slang when talking to their kids. It just doesn't work, no matter how "swaggy" you feel doing it (that felt gross just...
As an advertising and marketing agency that provides both marketing and PR services, sometimes to the same client, we clearly understand the importance of both and how they can be used to grow your business. Integrating marketing and PR strategy and...
Now that our college basketball brackets are busted, maybe it’s time to fill out a different bracket. Sorry, we become obsessed with filling out brackets whenever March comes around. But this one is going to be different. We were going to create a...