PALO Digital Marketing Updates | Marketing Strategy

What to Know Before Working with a Marketing Agency

Not to state the obvious, but running a business is hard. And when you’re a solo business owner (or one with a small team), doing every single job to the highest standard may seem impossible. Spoiler alert: it is.  

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Is Influencer Marketing Worth It?

Influencer marketing is everywhere. You can’t scroll more than two swipes without seeing someone casually sipping a branded energy drink or raving about an obsession with a “life-changing” skin care product. Some of it’s subtle. Some of it’s so...

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Marketing vs. Advertising: What’s the Difference & Why Should You Care?

Let’s clear something up right out of the gate: marketing and advertising are not the same thing. I know, I know—people use them interchangeably all the time. But if you’re in the business world (or even just pretending to be at networking...

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Does Your Business Need a Marketing Makeover?

Let’s face it: no one likes feeling invisible. But for businesses, that can be the harsh reality if your marketing isn’t hitting the mark. If you’ve been pouring time, effort, and money into strategies that aren’t paying off, it might be time for...

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