Palo Blog

HubSpot’s AI-Powered Record Enrichment Gets an Upgrade

If you’ve ever stared at a half-filled contact record in HubSpot and thought, “I’ll update that later,” you’ll like this one.

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Is Your Marketing Funnel Actually Working?

If you’re a B2B marketer, you’ve likely built the kind of marketing funnel that gets leadership nodding in meetings. It looks clean. The stages are labeled. There’s a healthy mix of content mapped to every step. And yet... the leads aren’t...

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What Is Search Engine Marketing? SEO, PPC, and the Role of AI

We love a good acronym as much as the next marketer. And trust us, marketing has just about as many acronyms as the federal government. But every once in a while, an acronym appears that manages to confuse even the people who use it daily (we...

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The Psychology of Marketing

At Palo, we talk a lot about relationships. Not just because it sounds good in a pitch deck or looks nice on a website, but because it’s how real partnerships happen. 

Marketing isn’t always a transaction. It’s not just a funnel. It’s a ...

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