PALO Digital Marketing Updates | Marketing Strategy (4)

Outside-the-Box Marketing Tactics Your Business Should Try

Marketing is an ever-evolving game. Strategies and solutions that were popular years or even months ago may not be as effective now. With search engine updates, algorithm alterations and developments in the ways that people consume content,...

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Look Alive: 5 Tips for Game-Winning Video Call Etiquette

Communication. It’s such a pivotal component to any successful team.  And the ways we communicate are constantly evolving. Over the past year, we’ve had to transition to virtual interactions, and by the looks of it, they are here to stay.

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Goal Setting in 2021: How to Define Your First Quarter Marketing Goals

A big part of setting goals for your business is getting a grasp of what the future of your companymight look like.But it’s not going to be that easy in 2021. In fact, it has never been more difficult to predict the future than right now, as the...

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Buyer Personas: How to Create Them for Your Business 

As marketers, we eat, sleep and breathe tactics to identify and attract the “perfect” customer for our clients. That ideal individual is someone who will seek your service each and every time,knowing they’ll get exactly what they need with no...

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