PALO Digital Marketing Updates | Marketing Strategy (2)

The Psychology of Marketing

At Palo, we talk a lot about relationships. Not just because it sounds good in a pitch deck or looks nice on a website, but because it’s how real partnerships happen. 

Marketing isn’t always a transaction. It’s not just a funnel. It’s a ...

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What Your Competitors Don’t Want You to Know About SEO

You’re sitting in a meeting. Coffee in hand. Your team’s discussing why Competitor X is outranking you on Google again. Your site is optimized (or so you thought), your content is decent, and yet… nothing.

Now imagine this: somewhere across town...

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8 Business Branding Elements That Are Commonly Overlooked

Building a brand takes more than a sharp logo and a splashy color palette. It takes intention behind the scenes. It takes a thousand small decisions that shape how people see you, feel about you, and remember you. Yet, in the rush to launch, those...

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What to Know Before Working with a Marketing Agency

Not to state the obvious, but running a business is hard. And when you’re a solo business owner (or one with a small team), doing every single job to the highest standard may seem impossible. Spoiler alert: it is.  

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