PALO Digital Marketing Updates | Marketing Strategy (5)

Your Customers Want Brand Authenticity More than Ever: Here’s Why

“There is no loyalty without emotion. There is no loyalty without connection.– Scott McCain

As society begins to adapt to a new normal, companies of all sizes have begun to pivot their strategies and adopt new ways of doing business. This...

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Living the Quarantine Life: 6 Ways to Make Working from Home Actually Work

Our edition of ‘The Roaring Twenties’ wasn’t anything we expected, with quarantine, social distancing, and “flattening the curve” becoming the most important words and phrases in our vocabulary. Humans are creatures of habit and so this ‘new normal’...

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Your Gameplan for Growth: Lead Generation 101

A business without marketing is like a car without gas. Without the right strategy, plan and tactics in place, an organization can fall short in capturing potential customers. So, how can marketers attract the right people at the right time? It...

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Authenticity, Emotions & Branding – Oh my!

Let’s kick this week’s freshly squeezed off with some hard facts:

What do these three things have in common? They strongly indicate marketers have the important job...

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