PALO Digital Marketing Updates | Marketing Strategy (7)

Enter Your Goals

by Jim Komara, Digital Media Director

“If you don’t define your goals, you’re unlikely to reach them.” Does this sound familiar? Chances are you’ve heard this line from a success story, a seminar, while listening to a podcast or even from the uncle...

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Brand Identity: Why It Matters More Than You May Think

Branding a business isn’t just about promoting a product or service. In today’s digital world, people are inundated with advertisements and commercials through a variety of channels from emails to social media, leading some to ignore the constant...

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What Small Businesses Need to Know About Net Neutrality

Many of you have likely been hearing the phrase net neutrality in the news recently. However, with all of the noise – political agendas and friends’ social posts (or both) – it can be difficult to understand what it all means, particularly as it...

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