PALO Digital Marketing Updates | Digital Marketing

What Your Competitors Don’t Want You to Know About SEO

You’re sitting in a meeting. Coffee in hand. Your team’s discussing why Competitor X is outranking you on Google again. Your site is optimized (or so you thought), your content is decent, and yet… nothing.

Now imagine this: somewhere across town...

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Is Influencer Marketing Worth It?

Influencer marketing is everywhere. You can’t scroll more than two swipes without seeing someone casually sipping a branded energy drink or raving about an obsession with a “life-changing” skin care product. Some of it’s subtle. Some of it’s so...

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Does Your Business Need a Marketing Makeover?

Let’s face it: no one likes feeling invisible. But for businesses, that can be the harsh reality if your marketing isn’t hitting the mark. If you’ve been pouring time, effort, and money into strategies that aren’t paying off, it might be time for...

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Why Are My Leads Down? 4 Key Reasons and How to Fix Them 

Imagine this nightmare. You log into your CRM, check the latest numbers, and your stomach drops—leads are down. Way down. You start running through worst-case scenarios: Did Google secretly blacklist you? Did your competitors suddenly get way...

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