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Marketing is a science. We're talking behavioral science – psychology, sociology, and behavioral economics. Effective marketing is rooted in analyzing human behavior – how they think and feel, what they believe, what motivates and influences them,...
Bacon and eggs. Batman and Robin. Beyonce and Jay-Z.
When you think about some of the best dynamic duos of all time, certainly those come to mind. And plenty of others. But if you haven’t yet combined SEO and Google search ads, you’re missing...
Adapting to change. It’s just part of doing business. And when it comes to understanding your customer’s behavior, keeping up that change is vitally important.
A few years ago, Google introduced Google Analytics 4 to replace Universal Analytics...
It’s not the first time we’ve seen a name change like this. First, it was Google Local Business Center. Then it was Google Places. Google+ Local. Of course, Google My Business. And now, Google Business Profiles. But besides the name change, what...
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