PALO Digital Marketing Updates | Digital Marketing (3)

Making the Switch from UA to Google Analytics 4

Adapting to change. It’s just part of doing business. And when it comes to understanding your customer’s behavior, keeping up that change is vitally important.  

A few years ago, Google introduced Google Analytics 4 to replace Universal Analytics...

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GMB to GBP – What this Means for Businesses

It’s not the first time we’ve seen a name change like this. First, it was Google Local Business Center. Then it was Google Places. Google+ Local. Of course, Google My Business. And now, Google Business Profiles. But besides the name change, what...

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2021 Digital Marketing Trends Scorecard

From TikTok trends to Instagram reels – all the way down to privacy updates, 2021 was filled with new onlineexperiences. We’re scoring this year’s pivotal digitalmomentsso you can discover a fewfan favorites and adapt to those not so desirable.

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How to Get the Most Out of Your Google My Business (GMB) Listing

If you’re a business owner, you understand the importance of making it easy for your potential customers to find you. You’ve likely tried many of the traditional, tried-and-true marketing methods with varying degrees of success – billboards, radio...

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