PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

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Creative Inspiration

When people think about marketers, there is a big misconception about what goes on behind-the-scenes. A lot of people think of marketers as the annoying telemarketers that call you three times in a day. But that couldn’t be further from the truth.

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Your Gameplan for Growth: Inbound Marketing Methodology

Marketing is evolving and at a fast pace. The tactics you came to rely on yesterday to get in front of your customers, may not be enough today.

Cold calls, direct mail, billboards, TV and radio advertisements – are all essential to promoting your...

Why Online Reputation Management Matters and How You Can Improve It

In today’s fast-paced digital world, interacting online is as important as ever when trying to reach not only your current customers, but potential ones as well.

People are constantly leaving reviews on social platforms, such as Facebook, and...

How Do I Rank Higher on Google? Know these SEO Terms

Search Engine Optimization (SEO) – there’s this perception that it’s complex, way too technical and downright frightening. We’re here to tell you, yes, learning SEO can be overwhelming at first as there’s a lot to wrap your head around, but...

Instagram Stories and Snap Map Marketing Tactics

Using Instagram Stories Ads, Location and Hashtag Stories, and Snap Map to Engage Your Audience

Social Media is constantly evolving and shaping itself, which means social media marketing tactics are also changing all the time. This year, Instagram...