PALO Digital Marketing Updates | SEO

Maximizing the Power of Google Ads: Tips to Successful Campaigns

When appropriately planned and continuously monitored, Google Ads can be a powerful tool for your business to help reach its target audience, drive traffic, achieve marketing goals, and, ultimately, add customers.

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Content Optimization Unlocks Online Search Success

With more and more consumers shopping for goods and services online, content optimization is essential for any business aiming to maximize online visibility and reach potential customers. Whether your business publishes a blog, maintains a website,...

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Ever Heard of PBJ Marketing? It’s Kind of Like SEO + Google Search Ads

Bacon and eggs. Batman and Robin. Beyonce and Jay-Z.  

When you think about some of the best dynamic duos of all time, certainly those come to mind. And plenty of others. But if you haven’t yet combined SEO and Google search ads, you’re missing...

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Making the Switch from UA to Google Analytics 4

Adapting to change. It’s just part of doing business. And when it comes to understanding your customer’s behavior, keeping up that change is vitally important.  

A few years ago, Google introduced Google Analytics 4 to replace Universal Analytics...

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