PALO Digital Marketing Updates | SEO

What Is Search Engine Marketing? SEO, PPC, and the Role of AI

We love a good acronym as much as the next marketer. And trust us, marketing has just about as many acronyms as the federal government. But every once in a while, an acronym appears that manages to confuse even the people who use it daily (we...

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What Your Competitors Don’t Want You to Know About SEO

You’re sitting in a meeting. Coffee in hand. Your team’s discussing why Competitor X is outranking you on Google again. Your site is optimized (or so you thought), your content is decent, and yet… nothing.

Now imagine this: somewhere across town...

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Does Your Business Need a Marketing Makeover?

Let’s face it: no one likes feeling invisible. But for businesses, that can be the harsh reality if your marketing isn’t hitting the mark. If you’ve been pouring time, effort, and money into strategies that aren’t paying off, it might be time for...

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Top Content Marketing Strategies for Accountants

It's not easy to admit as a full-service marketing agency, but the harsh reality is that many people hate ads. Trust us, we get it. You think we don’t skip the 30-second YouTube ad as soon as we get the chance? While the success of advertising...

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