Palo Blog

Why Patients Leave Healthcare Websites Before Booking an Appointment

There was a time when a healthcare website only had to answer a few basic questions.

Where are you located?

What's your phone number?

What are your office hours?

That's just not enough anymore.

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Is Your Website Hurting Your Brand?

Be honest: when’s the last time you looked at your website the way a stranger would? Not as your proud digital scrapbook, but as a front door. Because that’s what it is. And like any front door, it either says “come on in” or “please don’t touch...

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What’s the Difference Between Web Design and Web Development?

Most people outside of the tech and marketing world don’t really know the difference between web design and web development. That’s not a dig—it’s just reality. The two terms are often used interchangeably, and honestly, we get why. They're part...

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