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Color is more powerful than we realize. How colors interact with each other can affect our emotions and perceptions, and in marketing, it can influence behavior and purchasing decisions. Think about the main goal of marketers – to create effective...
Consumers are exposed to an overwhelming amount of information every day, making it essential for brands to cut through the noise and create a lasting impression. But there are two things that help brands create a lasting impression – consistency...
In marketing, pushing the limit on creativity can be forgotten if you’re on an extremely tight schedule. And while taking the safe route is not always a bad thing, it can force you to lose the creative drive that keeps you motivated. At PALO...
When people think about marketers, there is a big misconception about what goes on behind-the-scenes. A lot of people think of marketers as the annoying telemarketers that call you three times in a day. But that couldn’t be further from the truth.
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