PALO Digital Marketing Updates

What’s the Difference Between Web Design and Web Development?

Most people outside of the tech and marketing world don’t really know the difference between web design and web development. That’s not a dig—it’s just reality. The two terms are often used interchangeably, and honestly, we get why. They're part...

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Marketing vs. Advertising: What’s the Difference & Why Should You Care?

Let’s clear something up right out of the gate: marketing and advertising are not the same thing. I know, I know—people use them interchangeably all the time. But if you’re in the business world (or even just pretending to be at networking...

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Does Your Business Need a Marketing Makeover?

Let’s face it: no one likes feeling invisible. But for businesses, that can be the harsh reality if your marketing isn’t hitting the mark. If you’ve been pouring time, effort, and money into strategies that aren’t paying off, it might be time for...

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Why Are My Leads Down? 4 Key Reasons and How to Fix Them 

Imagine this nightmare. You log into your CRM, check the latest numbers, and your stomach drops—leads are down. Way down. You start running through worst-case scenarios: Did Google secretly blacklist you? Did your competitors suddenly get way...

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