PALO Digital Marketing Updates | Jim Komara

What’s the BUZZ All About? Announcing PALO’s New Digital Marketing Podcast

We’re thrilled to unveil our brand new podcast about marketing and technology called PALO BUZZ. Our weekly podcast treats you to in-depth conversations between members of the PALO Creative team about topics related to digital marketing and...

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Move Over Millennials! Meet the Next Wave of Market Consumers

Look out Millennials, Gen Z is now the largest single population segment in the United States. This is of significance for marketers. The latest and greatest data from Nielson shows Millennials and Generation Z together comprise 48% of the total...

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Catch a Ride on the Digital Marketing Train

Back in the late 1990s, I used to tell website clients that if they place ads on their homepage it would drive people away. Internet users did not like ads and we web programmers often looked upon them with great disdain. Many still do.

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Managing Your Blog Better

If you are struggling to streamline your blog, you are not alone. Posting directly to your blog can be troublesome and it is difficult to manage your library of posts once they are online. Entering articles directly into your site forces you to use...

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