Palo Blog

Freebie Marketing – How to Whet Their Appetite

Freebie marketing is hardly a novel concept, but it can still reap grand rewards. As a part of their 2013 ‘Start Happy’ campaign, Fruit of the Loom sent out 25,000 pairs of free underwear to LinkedIn users who changed their employment status to a...

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Show, Don’t Tell – The Value of Video Advertising

Yes, we see the irony in writing a blog about the benefits of having a strong video element in your advertising campaign. But please bear with us as we tell you why showing your company’s story can build your brand and increase your sales.

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Catch a Ride on the Digital Marketing Train

Back in the late 1990s, I used to tell website clients that if they place ads on their homepage it would drive people away. Internet users did not like ads and we web programmers often looked upon them with great disdain. Many still do.

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Did you Proofread?

You Are What You Write

Is there any way to clearly express the need for proofreading? How can we stress the impotence of getting a second set of eyes to loop offer you’re copy and check for miss aches?

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