Palo Blog

Digital Advertising Terms You Should Know, Part II

Last week we gave you a list of common digital advertising terms and jargon to help you get familiar with just what the heck it is we’re talking about when we say “A/B Testing,” “Bounce Rate,” or “Conversion Tracking.”

Here are a few more digital...

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Digital Advertising Terms You Should Know, Part I

Communicate with Your Marketing Team Without Getting Lost in Translation

How many digital advertising terms do you know? Like any industry, marketing has its terms and jargon that can leave the layman feeling confused and disinterested. It happens...

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Social Media Management: Watch What You Post

Social media management is one of the most beneficial tools in a company’s marketing strategy

Social media is a great way to promote your company’s culture and raise product/service awareness while driving potential customers to your website. It...

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PALO and Google Give Advanced Lesson in Digital Advertising

The World of Digital Advertising is Constantly in Flux…

And attendees of PALO Creative’s inaugural Grow Your Business Workshop Series got the latest insights from the internet’s top digital advertising platform – Google.

Some 60 business owners and...

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