PALO Digital Marketing Updates | Social Media Marketing (4)

3 Ways to Grow Engagement with Instagram Stories

Instagram stories are giving businesses a fresh and creative way to engage and personally connect with audiences. With over 500 million users every day, businesses can’t afford to ignore the opportunity of capturing direct attention and feedback...

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The End of an Era (sort of): What You Need to Know About the Google+ Shutdown

And just like that, Google+ is now a memory (June 28, 2011 – April 2, 2019). The social media network was the brainchild of Google execs who, despite past failed attempts, believed this time things would be different. However, those hopes never...

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The Exploding Nike Shoe Felt Around the World

Okay everyone, let’s take a collective breath now. The dust has somewhat settled since ShoeGate (Do you ever notice how every scandal has “gate” in it?) went down a week ago. The ramifications? Well, Nike’s stock was down 1.32% as of last Thursday...

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4 Essential Holiday Marketing Tactics for Social Media

It’s beginning to look a lot like…wow, it’s already that time of year? Before a mild panic sets in with getting decorations and shopping, you should know nowadays it’s super easy to get the things you need. More and more shoppers are turning to...

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