Palo Blog

Social Media Management: Watch What You Post

Social media management is one of the most beneficial tools in a company’s marketing strategy

Social media is a great way to promote your company’s culture and raise product/service awareness while driving potential customers to your website. It...

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Social Media Campaign: The Good, The Bad, and The Sprinkled

What’s been a hit on social media in 2017? What hasn’t?

Starbucks Unicorn Frappuccino

Of course, we have to start this with the most successful social media campaign so far this year. Whether the multi-colored sugar tsunami made you gush or gag,...

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Brands Get Political…was it the Right Play?

Was the Super Bowl the right time and place for advertisers to make a statement?

Since President Trump’s election in November, politics have been the talk of the day. You can’t turn on the TV, check your Facebook, or even stand around the water...

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Social Media Management (SMM): A Job for a Marketing Agency

This Looks Like a Job for an Agency!

Smart marketers are constantly learning new and better ways to reach their audience. With the rise of countless social media platforms, creating a strong strategy for a business has become a challenge. Which is...

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