PALO Digital Marketing Updates | Social Media Marketing

These Marketing KPIs Are More Meaningful Than Vanity Metrics

You've seen it before: a dashboard glowing with green arrows and "record highs." Traffic is up. Follower counts are climbing. Clicks are through the roof. But then comes the real question: So what? 

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Is Influencer Marketing Worth It?

Influencer marketing is everywhere. You can’t scroll more than two swipes without seeing someone casually sipping a branded energy drink or raving about an obsession with a “life-changing” skin care product. Some of it’s subtle. Some of it’s so...

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How Can Accountants Use Social Media For Client Acquisition?

Social media has become more than a place to stay connected. It's evolved into a powerful tool for businesses to grow and reach new audiences. Accountants can attract and engage potential clients on social media platforms by sharing their...

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Animated or Static Ads: Which One is More Effective?

In today's fast-paced digital landscape, capturing your audience's attention isn’t easy. As a marketer, you're not just competing against other brands, but you're also up against social media algorithms that dictate what content is worth showing to...

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