Palo Blog

Make Your Job Easier with a Social Content Calendar

Have you ever heard “work smarter, not harder”? Of course, you have. Because if you’re like us, you don’t have enough time to work differently. And besides, if you’re not working smart already, then you have bigger fish to fry.

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5 Reasons Your Company Should Be Advertising on LinkedIn

Regarding digital advertising for your business, Facebook and Google ads are often considered the go-to tactics. And for good reason. With the right strategy, smart copy, and eye-catching creative, they are both very effective in reaching your...

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New Instagram Reel Features Give Your Business Real Advantages

If our team of social media marketing experts has discovered anything in the last two years, it's that when it comes to Instagram marketing, Reels are the real deal.

And we think that's part of why Instagram recently added new features that will...

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How to Develop an Effective Organic Social Media Strategy

• 1 in 3 consumers use social media to discover new products and brands.
• More than half of the world’s population uses social media.
• 89.3% of marketers say social media is important to their overall marketing strategy.

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